We put the kids on the bus for the first day of school and stood talking with a few other parents about … tattoos, of all things. We shared stories about why we got one and what it meant. We realized that most of our 30-something peers had a tattoo as well. Our kids had [...]
Sep 03, 2012 | Categories:Features, Insights, Social Media, Technology, Trends, Youth | Tags: digital, hybrid, iPad, iPod, mash-up, parenting, post-technology era, Prosumer Report, tattoo, This Digital Life, Trends, turntable, typewriter | 6 Comments »
Television is a medium in transformation: Some 56 percent of us now regularly surf the Internet while watching. One screen just doesn’t cut it anymore, nor is TV the solitary pastime it once was. “Britain’s Got Talent”—you know, the program that gave us Susan Boyle—is now partially conducting voting through an iOS app that’s been [...]
Jul 02, 2012 | Categories:Brainsnacks, Brands, Marketing, Media, Social Media, Technology, Trends | Tags: "Antiques Roadshow", "Britain’s Got Talent", "Gossip Girl", American Idol, Internet, iPad, Miso, reality television, second screen, social TV, tablets, technology trends, television trends | Leave A Comment »
First came “babyccinos” and iPad apps for infants—now there are these, just some of the outrageously priced designer children’s items offered in the burgeoning market for stylish tots: a frothy little Lanvin dress that retails for $1,200, a fuchsia puffer jacket from Moncler priced at $380 and a pair of $132 True Religion cargo pants. [...]
Jun 13, 2012 | Categories:Brainsnacks, Fashion, Technology, Trends, Youth | Tags: apparel trends, Asia trends, babyccinos, Brandili Mundi, children's apparel, children’s clothing, designer kid's clothing, Diane von Furstenberg, Duda Bündchen, Fendi, GapKids, Gucci, Gwen Stefani, Heidi Klum, iPad, Lanvin, luxury trends, Marc Jacobs, Marni, Middle East trends, Missoni, Moncler, Oscar de la Renta, retailer trends, Roberto Cavalli, Stella McCartney, Target, True Religion, Truly Scrumptious by Heidi Klum, Wall Street | Leave A Comment »
The luxury goods industry isn’t looking too shabby these days, having benefited from serious growth in emerging markets and the buying power of vacationing Chinese. In fact, appealing to Chinese tourists has swiftly become top priority for brands like Burberry and Tiffany, both of which staffed their biggest shops with Mandarin-speaking salespeople. Chinese tourists are [...]
Jun 01, 2012 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Burberry, China, Chinese tourists, Chinese visitors, Harrods, iPad, luxury industry, luxury market, luxury sales, luxury trends, Neiman Marcus, real-tail, retail trends, Stella McCartney, The Luxury Institute | Leave A Comment »
When Jay-Z and Beyoncé sought in January to trademark the name of their new baby girl, Blue Ivy, a Boston woman who owns an event planning business by the same name promptly filed a competing trademark application. And when a New Jersey couple applied to trademark the name of their best-selling snack, Pretzel Crisps, Frito-Lay [...]
Mar 26, 2012 | Categories:Brainsnacks, Brands, Trends | Tags: App Store trademark, Apple, Beyoncé, Blue Ivy, Frito-Lay, Google age, iPad, Jay-Z, Jeremy Lin, Michael Jordan, Pink Sprinkles, Pretzel Crisps, Princeton Vanguard, Sprinkles Cupcakes, trademark, trademark dispute | Leave A Comment »
All that end-of-the-year optimism about e-book sales got a hip check when a new study found that 74 percent of bookworms have yet to purchase an e-book, even though the number of book buyers who also purchased an e-book rose 17 percent in 2011. E-book popularity varies greatly by genre, accounting today for 26 percent [...]
Mar 01, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Android, Apple, author, book, digital, digital books, e-books, enhanced books, iPad, iPhone, Kindle Fire, Mac computer, power buyers, publishing, Samsung Galaxy Tab, tablet, technology trends, writer | Leave A Comment »
Think of a question, any question. We’re willing to bet that Apple’s much-hyped Siri feature will answer you in her sultry, mechanical voice. After all, “she” holds the answers to a billion burning questions. One technology trendspotter has proclaimed 2012 the year that Siri “stuns the world.” Already it’s done wonders for Apple’s sales, helping [...]
Feb 16, 2012 | Categories:Brainsnacks, Social Media, Technology | Tags: Android, Apple, digital personal assistant, Dragon Go!, Evi, iPad, iPhone, iPhone 4S, Siri, smartphones, Social Media, Steve Jobs, technology trends | Leave A Comment »
Consumers worldwide are expected to fork over $466 billion during the 2011 holidays—up nearly 3 percent from last year—and experts say the way we’ll spend much of this money may signal the biggest shift in shopping habits since the catalog was introduced in the late 1870s. This season, interactive tablet apps like Catalog Spree, Coffee [...]
Dec 15, 2011 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Anthropologie, app, branding, Catalog Spree, catalogs, Coffee Table, consumer trends, Google, iPad, Nordstrom, print, retail, retail trends, Revel Touch, Saks Fifth Avenue, Sears, Social Media, Technology, TheFind, Walmart | Leave A Comment »
These days life’s great balancing act concerns not just the demands of work and personal relationships but of media outlets, as the majority of us are guilty of simultaneously checking email or Facebook while watching the tube. And while advertisers are over the moon about what “multiscreening” could mean for their clients—considering that 38 percent [...]
Nov 29, 2011 | Categories:Brainsnacks, Health and Wellness, Social Media, Technology, Trends | Tags: BlackBerry, computer, cultural trends, iPad, Marketing, mindfulness, multiscreening, multitasking, simplicity, smartphone, Social Media, texting while driving, TV | Leave A Comment »
Pursed for Success With more gadgets than two pockets can hold, some affluent males are toting bags that look an awful lot like women’s purses Man bags have become more socially acceptable, but it’s still a sore subject. Maybe that’s why so many names have been assigned to the modern man’s bag: the duffle, the [...]
Oct 18, 2011 | Categories:Brainsnacks | Tags: Apple, Burberry, clothes, fashion trends, Gucci, handbags, iPad, laptop, Louis Vuitton, luxury trends, male fashion, man purse, murse, purse, smartphones, Technology, Terrence Howard, the duffle, the messenger, the portfolio case, the pouch, the satchel, the tote, Versace | Leave A Comment »
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Jun 27, 2011 | Categories:Brands, Features, Marketing, Politics, PR, Social Media | Tags: abortion, Alaska, Apple, Barack Obama, branding, Brands, candidates, Cannes Lions, Chiat, Clow, consumers, David Plouffe, economy, Facebook, gay marriage, iPad, issues, Jonathan Salem Baskin, Mitt Romney, Newt Gingrich, Osama bin Laden, presidency, Rick Santorum, Sarah Palin, Shepard Fairey, slogan, Social Media, transparency, USA Today, values, voters, Weinergate, Yes We Can | Leave A Comment »
“You’re invited as Anne Hathaway and James Franco host OSCAR®.” The way the Academy of Motion Picture Arts and Sciences and ABC are marketing the 83rd Annual Academy Awards sounds like a dinner party—and one this movie lover wishes she could attend! As someone with a potentially unhealthy interest in arts and entertainment, and a [...]
Feb 25, 2011 | Categories:Features, Social Media | Tags: ABC, Academy Awards, Anne Hathaway, Apple, awards shows, celebrities, Facebook, Fashion, Golden Globe Awards, Golden Globes, Grammy Awards, Grammys, Hollywood, interactive, iPad, iPhone, iPod Touch, James Franco, Oscars, People.com, Ricky Gervais, Rolling Stone, Social Media, The Social Network, TwitPic, Twitter | Leave A Comment »
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
I’ll start by saying I was born and raised an Apple loyalist. Dating to early home videos of me and my siblings opening our very first Macintosh computer on Christmas morning, we’ve been an Apple-savvy family. Of course, those were simpler times, when there were far fewer choices and some might argue we were worse [...]
Feb 09, 2011 | Categories:Advertising, Features, Marketing, Social Media, Technology, Trends | Tags: 3G, 4G, Apple, Best Buy, choice, consumer, convenient, iPad, iPhone, Macintosh, marketer, Ozzy Osbourne, Super Bowl | Leave A Comment »
This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise [...]
Dec 13, 2010 | Categories:CSR, Features, Health and Wellness, Technology, Trends | Tags: Africa, Android, Apple, apps, Asia, Black Friday, BusinessWeek, change, digital banking, Flipboard, Havas, Health and Wellness, IMF, innovators, iPad, iPhone, Jeff Bezos, Kindle, Latin America, Mark Penn, micro-inverters, Microtrends, minitrends, MIT, mobile, mobile banking, mobile phones, Mobile World Congress, Nokia, Project Masiluleke, recession, Renewable Energy World, Reuters News Pro, small-scale solar, SMS banking, South Africa, TechCrunch, Technology Review, The New York Times, The Wall Street Journal, TMCnet, Trends, trendspotter, trendspotting, U.N. Foundation, Vodafone, women | 2 Comments »
The iPad is all the rage. It’s going to save the publishing world. It’s going to revolutionize how we entertain ourselves. But it might also change how we and, more important, tomorrow’s leaders learn. A few months back, our office received an iPad to test. I took it home. Instantly, my 3- and 4-year-old kids [...]
Oct 13, 2010 | Categories:Features, Media, Technology | Tags: digital, digital book, educating customers, entertainment, iPad, learning, Mac, Netflix, parenting, publishing, Scholastic, touch screen | Leave A Comment »
