[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 22, 2013 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, adrenal fatigue, always on, choice, chronic fatigue syndrome, citizens, compassion fatigue, conscience fatigue, decision fatigue, disaster, donor fatigue, ego fatigue, fatigue, green, green fatigue, hyperconnectivity, Internet, nonprofits, organic, stress, Technology, Trends, trendspotter, trendspotting, What's Next?, willpower, words | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fourth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 13, 2012 | Categories:Features, Trends | Tags: alternative currencies, alternative economies, bacon, banks, bartering, BerkShares, black economy, Bristol Pound, Brixton Pound, currencies, Dumpster diving, Europe, financial crisis, freecycling, freeganism, gray economy, Greece, International Reciprocal Trade Association, Internet, ITEX, Ithaca Hours, Josh Sankey, Latin America, Spain, sub-Saharan Africa, the economy, the Huffington Post, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] It’s the end of the summer, and well-rested students are loading up their trunks and heading back to school. In the upcoming weeks, campuses will be abuzz again—the summer silence replaced with the energy of a new school year. Amid the summer stories recounted [...]
Aug 27, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: Apple, Babson Survey Research Group, back to school, Bill Gates, Bloomberg.com, college, college debt, diploma, education, entrepreneurialism, Facebook, Internet, Mark Zuckerberg, Microsoft, PayPal, Peter Thiel, Pink Floyd, Steve Jobs, students loans, Thiel Fellowship | Leave A Comment »
Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]
Aug 24, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends, Youth | Tags: digital divide, digital literacy, Facebook, Facebook public, Facebook trends, Federal Communications Commission, going public, Internet, IPO, Mark Zuckerberg, Social Media, social media trends, social media users, SoMe, technology trends | Leave A Comment »
This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
This is the sixth in a series of 10 posts about different aspects of CEO branding. As a CEO, you are not only responsible for profitability and productivity, but you’re also the top representative for the views and philosophies of the company you lead. Your company website no doubt has pages dedicated to what your [...]
Jul 23, 2012 | Categories:Brands, Features, Insights, Media, PR, Social Media | Tags: AT&T, blog, book, broadcast media, C-suite, CEO, CEO branding, CEOs, Coca-Cola, content, Dean Kamen, ghostwriter, Google, great story, Internet, magazine, newspaper, Patch, PowerPoint, Seth Godin, speaking, storytelling, TED, the Huffington Post, Tony Robbins, video, website, writing | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us scheduled within a microdot of [...]
Jul 02, 2012 | Categories:Features, Insights, Technology, Trends | Tags: Amsterdam, Belize, Buenos Aires, consumers, economy, ecotourism, Google, hyperlocal, Internet, July 4, local, reboot, recharge, respite, Shanghai, staycation, travel, vacation, wireless | Leave A Comment »
Television is a medium in transformation: Some 56 percent of us now regularly surf the Internet while watching. One screen just doesn’t cut it anymore, nor is TV the solitary pastime it once was. “Britain’s Got Talent”—you know, the program that gave us Susan Boyle—is now partially conducting voting through an iOS app that’s been [...]
Jul 02, 2012 | Categories:Brainsnacks, Brands, Marketing, Media, Social Media, Technology, Trends | Tags: "Antiques Roadshow", "Britain’s Got Talent", "Gossip Girl", American Idol, Internet, iPad, Miso, reality television, second screen, social TV, tablets, technology trends, television trends | Leave A Comment »
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
While anyone would argue that Generation Y’s potential is immeasurable, the reality is that the expectation of immediate results is something unique to my peers. Gratification now comes so easily with social media, smartphones and numerous other ways to access the Internet at virtually any time and place. (Ha. Virtually. Get it?). This “now” way [...]
May 30, 2012 | Categories:Advertising, Features, Social Media, Technology, Trends, Youth | Tags: connected, connection, Generation Y, Google, Hyundai, instant gratification, Internet, Jeff Bridges, Kelly Mooney, millennials, now, Social Media, The Ten Demandments, virtual | 1 Comment »
Ever experienced a peculiar surge of elation when you watch the “likes” pile up on one of your Facebook statuses? This particular joy—triggered by, say, a small video-game victory, clever tweet or kind text message—is probably derived from the neurotransmitter dopamine, which sets our brains’ pleasure circuits ablaze. More scientists today are comparing this biological [...]
Jan 24, 2012 | Categories:Brainsnacks, Health and Wellness, Social Media, Technology, Trends | Tags: Diagnostic and Statistical Manual of Mental Disorders, DSM, email, Facebook, Internet, Internet addiction, Internet Compulsion Disorder, pathological Internet misuse, psychology, smartphone, Social Media, social media trends, sociology, Technology, Twitter | Leave A Comment »
[Originally posted on the Huffington Post.] Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in [...]
Nov 01, 2011 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Anthony Weiner, Apple, Ashton Kutcher, buzz, change, China, Demi Moore, Facebook, freedom of speech, hype, Internet, iPhone, Kodak, Los Angeles Times, McDonald's, Occupy Wall Street, PR, public relations, Sina Weibo, Social Media, TMZ, transparency, Vladimir Putin, Whole Foods | Leave A Comment »
Originally posted on the Huffington Post. Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a [...]
Aug 30, 2011 | Categories:Features, Politics, Social Media, Trends, Youth | Tags: Barack Obama, British riots, David Cameron, devotion, disconnect, euro rscg, Facebook, Great Depressionr, indulgent, Internet, millennials, Nicolas Sarkozy, recession, smartphone, Social Media, stress, the economy, the Hamptons, vacation, work, work-life balance, workforce | Leave A Comment »
Named “Best of the ‘Dog Blogs” by Bulldog Reporter on May 26, 2011. Oprah Winfrey changed the face of not just daytime TV but all TV. She came into our homes a quarter-century ago and faithfully returned day after day, hooking housewives, young women and even some men. I know because I am among her [...]
May 23, 2011 | Categories:Features, Media | Tags: Amazon Kindle, books, Brands, Internet, Judge Judy, Oprah Winfrey, reality TV, Ricki Lake, Spanx, television, TV | 1 Comment »
Originally posted on the Huffington Post. This is the fourth in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Whether or not, like Woody Allen, you’ve experienced sex as the most fun [...]
Feb 16, 2011 | Categories:Features, Insights, Social Media | Tags: AreYouInterested.com, Betty Confidential, Christopher Lee, Clay Shirky, consumers, Craigslist, e-dating, eroticism, Euro RSCG Worldwide PR, Facebook, First Amendment, homophobia, Internet, love, Lovely Faces, Match.com, networking, online dating, online erogenous zone, privacy, Prosumers, romance, sex, sex ads, sleep, SNAP Interactive, Social Media, social network, social software, Time, trialogues, Woody Allen, Zoosk | Leave A Comment »
This is the fifth in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. If you’ve been searching for parenting advice on the Internet lately, you might have noticed the huge number of pontificating papas. With the male [...]
Jan 31, 2011 | Categories:Features, Insights, Marketing, Social Media, Trends | Tags: American male, American men, At Home Dad, Brands, CBS, Dad Blogs, daddy bloggers, Discovering Dad, Garrison Keillor, Internet, Justin Halpern, Lotus Esprit, male, male bonding, marketers, Marketing, men, Mocha Dad, mommy bloggers, online communities, parenting, portals, Real Men Drive Minivans, shitmydadsays, stay-at-home dads, The Daily Show, the economy, women | Leave A Comment »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
This week, Facebook became the new “Letters to the Editor” when Marie Claire published an article that turned controversial. At the center of this argument are six health bloggers dubbed the Big Six. In Marie Claire’s article “The Hunger Diaries,” journalist Katie Drummond discusses how health writers might be promoting obsessive eating and exercising behaviors [...]
Oct 05, 2010 | Categories:Features, Media, Social Media | Tags: blog, exercise, Facebook, health, Hearst, Internet, Katie Drummond, Letters to the Editor, Marie Claire, the Big Six, The Hunger Diaries, transparency, Twitter | Leave A Comment »
When most people think of bullying, schoolyard scenes of children being terrorized by bigger kids often come to mind. I would never have thought about cyberbullying being a problem in today’s society. Although I grew up digital, cyberworld (or in today’s terms, social media) bullying never came up. According to Stop Cyberbullying, cyberbullying is “when [...]
Aug 29, 2010 | Categories:Features, Social Media, Technology | Tags: 4chan, Adrian Chen, Brands, bullying, child, cyberbullying, Gawker, Gawker Media, harassment, Internet, Jessi Slaughter, mobile phones, preteen, Social Media, Stop Bullying Now!, Stop Cyberbullying, teen, vlogger | Leave A Comment »
Being new to trendspotting, I felt a little out of place at this year’s WorldFuture 2010 conference, put on by the World Future Society—as if I was the only person not developing some type of artificially intelligent machine in my basement. But I soon realized that there is a lot to learn and understand now [...]
Jul 20, 2010 | Categories:Advertising, Features, Marketing, Social Media, Trends | Tags: academia, Advertising, Africa, artificial intelligence, Asia, climate change, collective wisdom, Dennis Bushnell, economy, education, entrepreneurs, environment, Erica Orange, five-sense simulation, freshwater, Internet, Jared Weiner, Marketing, millennials, NASA, online, otaku, pushing boundaries, Sahara Desert, saltwater technologies, Social Media, trendspotting, tuition, Twitter, virtual world, Wikipedia, World Future Society, WorldFuture 2010 | 1 Comment »
In today’s super-social society, judgment is passed at the speed of light. Almost as soon as the news breaks, the judgment drops. Whether it be a movie that doesn’t live up to its hype, a celebrity who has been involved in a scandal, or a simple wardrobe malfunction or fashion faux pas, the social media [...]
Jul 01, 2010 | Categories:Features, Insights, Social Media | Tags: action, business, celebrity, change, Colombia, Facebook, FARC, Fashion, guerrilla, Harvey Levin, Hillary Clinton, Internet, One Million Voices Against FARC, One Young World, Oscar Morales, Perez Hilton, Tom Cruise, Zurich | Leave A Comment »
We’ve just spent the past week counting the days, hours and minutes until we could finally put the last decade behind us, but many of us have been looking toward 2010 for months. This will be a year in which social media continues its reinvention of all facets of global society, and technology will continue [...]
Jan 02, 2010 | Categories:Features, Insights, Politics, Social Media, Technology, Trends | Tags: algae, ammonia, biofuel, climate change, Cold War, design, fuel, global society, Internet, inventors, micronations, MIT, phone, Serendipity, Social Media, Technology, telepathy, The Futurist, Trends, video games, virtual reality | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »