Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
Tapping Minitrends

This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise [...]
Dec 13, 2010 | Categories:CSR, Features, Health and Wellness, Technology, Trends | Tags: Africa, Android, Apple, apps, Asia, Black Friday, BusinessWeek, change, digital banking, Flipboard, Havas, Health and Wellness, IMF, innovators, iPad, iPhone, Jeff Bezos, Kindle, Latin America, Mark Penn, micro-inverters, Microtrends, minitrends, MIT, mobile, mobile banking, mobile phones, Mobile World Congress, Nokia, Project Masiluleke, recession, Renewable Energy World, Reuters News Pro, small-scale solar, SMS banking, South Africa, TechCrunch, Technology Review, The New York Times, The Wall Street Journal, TMCnet, Trends, trendspotter, trendspotting, U.N. Foundation, Vodafone, women | 2 Comments »
Reinvention, Part II

This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Dec 07, 2010 | Categories:Advertising, CSR, Features, Trends | Tags: anger, Anna Nicole Smith, bankruptcy, Bernard Madoff, BP, branding, Brands, celebrities, Chelsea Handler, climate change, Coca-Cola, corporate social responsibility, corporations, CSR, Dow Chemical, Felipe Calderón, FEMSA, hydrofluorocarbons, innovators, Lindsay Lohan, Marilyn Monroe, Michael Jackson, microfinance, PepsiCo, reinvention, second chances, social entrepreneurship, social value, spokespeople, The New York Times, Tiger Woods, Tony Hayward, Tony Soprano, Trends, trendspotter, trendspotting, trust, U.N., Unilever, Wal-Mart | 3 Comments »
Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]
Dec 06, 2010 | Categories:Features, Health and Wellness, Social Media, Technology, Trends | Tags: airport security, Arizona State University, Barack Obama, Bill and Melinda Gates Foundation, capitalism, change, Cindy Sherman, credit, Daily Beast, entrepreneurs, Europe, Flint, Health and Wellness, innovators, Ireland, Jewish Museum, journalismf, Madonna, Marc Andreessen, Martin Luther King Jr., Maslow's pyramid, Match.com, Michigan, midlife, mobile photo sharing, mycasting, Netscape, online dating sites, ood, Oprah, optimism, Peace Corps, PicPlz, Politics, recession, recommitment, reflection, refocus, reinvention, resiliency, retirement, Roger Ebert, San Francisco, Silicon Valley, Social Media, SoMe, Spain, tech, TED, Trends, trendspotter, trendspotting, U.S., we can, Yes | 3 Comments »




