Trendspotting: Value Ads
Online ad spending in Russia swelled by 56 percent in 2011—meaning that officially, but just barely, it surpassed print advertising spending. The U.S. is also set to hit that advertising milestone this year; in 2012 American advertisers will allot an estimated $39.5 billion to online campaigns (compared with $32.03 billion last year). Who’s pocketing these [...]
Mar 20, 2012 | Categories:Advertising, Brainsnacks, Media, Social Media, Technology, Trends | Tags: Advertising, advertising trends, american association of advertising agencies, association of national advertisers, digital ads, Facebook, Google, in-view advertising, infographic, online ad spending, online ads, print advertising, Russia, social media advertising, television advertising, the interactive advertising bureau, United States | Leave A Comment »
Trendspotting: Attention, Abbreviated
In just a decade’s time, the average attention span has plummeted from 12 minutes to five minutes; considering that the average office worker checks his email inbox 30 to 40 times an hour, we can see why. Social media looks to be “drastically changing” the way our brains work, resulting in folks who are more [...]
Jan 11, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: attention span, bad credit, brain, change, credit, Facebook, Facebook brand pages, infographic, psychology, Social Media, social media trends, technology trends, Year of the Brain, YouTube | Leave A Comment »
