Posts Tagged ‘hyperlocalism’

The Importance of Patch and the Rise of Hyperlocal Media

The Importance of Patch and the Rise of Hyperlocal Media

We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where the future of [...]