Designers might be showing off their news lines of the season, but as the economy continues to recover so very slowly, fashion-forward consumers aren’t able to afford what they used to. This has meant making the newest high-end designers as affordable as possible, with such businesses as Rent the Runway, where users rent designer clothing [...]
Nov 14, 2012 | Categories:Brainsnacks, Fashion, Trends | Tags: & Other Stories, designers, Fashion, H&M, high fashion, JCPenney, Joe Fresh, Maison Martin Margiela, Marc Jacobs, Neiman Marcus, Oscar de la Renta, Rent the Runway, the economy, Versace | Leave A Comment »
The average American buys 64 items of clothing each year—more than one item per week—spending roughly $1,100 (just 3 percent of this goes to American-made clothes). It’s called “fast fashion,” and all those $10 tank top sales add up; fast fashion pioneers H&M and Zara netted $746 million and $540.2 million, respectively, in recent quarters, [...]
Sep 05, 2012 | Categories:Brainsnacks, Fashion, Marketing, Trends | Tags: American consumers, American trends, Australia fast fashion, fashion industry, fashion trends, fast fashion, garment industry, H&M, haute couture, local movement, Morgan Stanley, Zara | Leave A Comment »
Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]
Apr 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Marketing, Politics, Social Media, Trends | Tags: advertising trends, Barack Obama, Cartier, Chanel, Chipotle, Chrysler, documentaries, fashion trends, Grammys, H&M, long-form advertisement, marketing study, Miu Miu, online trends, political ads, Shalom Harlow, social media trends, Super Bowl, television advertising, Topshop, Vimeo, viral videos, YouTube, YouTube video | Leave A Comment »
It’s New York Mercedes-Benz Fashion Week, and around this time in previous years you could usually find fashion writer Cheryl Tan sifting through many invitations to runway shows at her desks at InStyle or The Wall Street Journal and updating her Facebook status about where she was and what she was seeing. Since leaving her [...]
Feb 10, 2011 | Categories:Fashion, Features | Tags: A Tiger in the Kitchen, Cheryl Tan, Facebook, food writer, food writing, H&M, InStyle, Marc Jacobs, Mercedes-Benz Fashion Week, New York City, PR, public relations, Singapore, The Wall Street Journal | Leave A Comment »
Now more than ever, fashion bloggers are gaining credibility within the fashion industry. Many are serving as trendsetters, influencing readers’ shopping decisions with their content and recommendations. A few bloggers have even earned acclaim from industry veterans—Tavi Gevinson of Style Rookie styled shoots for BlackBook magazine, Swedish blogger Elin Kling produced a collection for H&M, [...]
Jan 31, 2011 | Categories:Fashion, Features | Tags: BlackBook, bloggers, Bloglovin.com, Bryanboy, Burberry, Daniel Saynt, Elin Kling, Euro RSCG Worldwide PR, fashion bloggers, FashionIndie, H&M, Harper’s Bazaar, Harry Winston, influencers, Lady Gaga, LookBooks.com, Los Angeles Times, Louis Vuitton, Marc Jacobs, Marketing, Mashable, Media, Mercedes-Benz, New York, Polyvore.com, Rebecca Minkoff, Samantha Lim, Social Media, Style Rookie, Tavi Gevinson, The Fashion Spot, Tumblr.com, Wikipedia | Leave A Comment »
After bar crawling with a few Euro RSCG Worldwide PR colleagues during Fashion’s Night Out, it was hard not to compare today’s fashion industry with the way it used to be. Even though I’m fairly young and a novice in this industry, changes are noticeable. It was about six years ago when I first learned [...]
Sep 13, 2010 | Categories:Features, PR, Social Media | Tags: Atlanta, Elite Model Management, Euro RSCG Worldwide PR, exclusivity, Factor Women, Fashion, Fashion Week, Fashion's Night Out, Forbes.com, Foursquare, Gap, Gucci, H&M, Hermes, luxury, Mashable, Media Caffeine, Mercedes-Benz, PR, prestige, Shenae Grimes, Social Media, Teen Vogue, tweet, Twitterville | Leave A Comment »
