[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »
In most countries, approximately half of parents say they have hacked into their teenager’s Facebook account; in the U.S., 60 percent of parents fess up to it, while in New Zealand, 44 percent say they’ve done it. In most cases, American parents go to greater lengths to keep tabs on a teen: 75 percent stay [...]
Jun 07, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends, Youth | Tags: adolescents, America, apps, digital footprint, digital music downloading, energy monitor, France, GPS tracker, Japan, New Zealand, parental snooping, parenting trends, pornography, privacy, privacy apps, Safely Phone Controls, safety apps, sexting, social media trends, social networking trends, TeddyCam, teenage trends, teenagers, United Kingdom | Leave A Comment »
[Originally posted on the Huffington Post.] In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our [...]
May 07, 2012 | Categories:Advertising, Brands, Features, Insights, PR, Social Media, Youth | Tags: 9/11, Advertising, anger, Brands, business, Chevy, Chrysler, college, consumer confidence, Daniel Gardner, fear, fearless, fearlessness, France, French elections, Generation Y, Germany, GMOs, Google, Hermes, hope, Israel, Japan, Martin Luther King Jr., Obama, Palestine, PR, presidential election, public relations, retail, South Sudan, student loan debt, student loans, suburbs, World War II | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
In case you needed more parenting-related pressure laid on your shoulders, a recent study reveals that a child’s hippocampus—the region of the brain that helps manage stress and strengthen memory and learning—can be up to 10 percent larger if his mother is patient and encouraging. The modern understanding of child development is in stark contrast [...]
Mar 07, 2012 | Categories:Brainsnacks, Social Media, Trends, Youth | Tags: America, Beijing, child development, children, Facebook, France, hippocampus, parenting, parenting trends, psychology, research, Social Media, tiger mom | Leave A Comment »
If the robotic car Google is testing can ever navigate all its roadblocks, you may one day be able to commute to work while catching some extra shut-eye. Among the burning questions: How would insurance concerns be addressed, and how would a police officer issue a traffic ticket to a robotic car? BMW, too, has [...]
Mar 06, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: BMW, France, Google, Japan, robotics, robots, U.K., United Kingdom | Leave A Comment »
With the grand opening of Le Huffington Post creating waves around the Web (Arianna Huffington made the provocative choice of Anne Sinclair, journo wife of embattled ex–IMF head Dominique Strauss-Kahn, to oversee it), it seems an opportune time to look at other businesses making an entrée into Français. In the fall, not one but two [...]
Feb 08, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Arianna Huffington, digital bookstores, e-books, Eventbrite, France, French cinema, French Kindle, global expansion, global markets, global trends, Kindle, Kobo, Le Huffington Post, QuickLogic, Social Media, Technicolor, the Huffington Post | Leave A Comment »
This is the tenth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Remember “The Gong Show,” where there was the loud bonnnnnng to save contestants from catastrophe’s bottomless pit? Hello, Central Casting…. Has anybody [...]
Dec 10, 2010 | Categories:Features, Politics, Trends | Tags: 24/7 news, addictions, Barbara Billingsley, Beatles, Blue Velvet, Bono, Christine O'Donnell, conservatives, control, David Cameron, Dennis Hopper, Europe, failed banks, FDIC, Flickr, France, G-20, Great Britain, Iceland, Ireland, Jean Monnet, June Cleaver, liberals, loss of faith, Media, nostalgia, pension funds, Portugal, Seoul, Spain, Tea Party, The Guardian, the Netherlands, Trends, trendspotter, trendspotting | 2 Comments »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
