Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]
May 06, 2013 | Categories:Brands, Features, Insights, Marketing | Tags: Apple, brand communications plan, brand strategy, BrandingPays, business school, Cake, change, companies of one, constant change, emotional value, Forbes, free agent, Genentech, hypercompetitive, icing, image, Intel, Karen Kang, Marketing, personal brand, personal branding, promotion, rational value, Regis McKenna, reinvention, reputation, self-marketing, Silicon Valley, values | Leave A Comment »
[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]
Mar 18, 2013 | Categories:Brands, Features, Social Media | Tags: abdication, Argentina, behaviors, branding, bureaucracy, Catholic Church, change, church brand, communication, conservative, corruption, culture change, debate, entrepreneur, entrepreneurial, environment, Europe, Forbes, Forbes.com, George Brandt, honesty, integrity, Jesuit, Jorge Mario Bergoglio, Latin America, leadership development, passion, personal brand, pope, Pope Benedict, Pope Francis, progressive, progressive pope, relationships, respect, Romy Ribitzky, Second Vatican Council, secularism, sex abuse, startup, The New York Times, transparency, Twitter, Upstart Business Journal, values, Vatican, Vatican II, vision | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
[Originally posted on Forbes.com.] In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some cities have been [...]
Oct 19, 2012 | Categories:Brands, Features, Insights, Politics, Technology, Trends, Youth | Tags: Brown University, Buddy Cianci, California, community, creativity, Facebook, Forbes, G-20, innovation, John F. Kennedy Jr., Juliån Castro, Luke Ravenstahl, Mark Zuckerberg, Obama, Palo Alto, Pittsburgh, Pittsburgh Promise, place, place making, power, Providence, San Antonio, Stanford University, Steve Jobs, Ted Kennedy, Youth | Leave A Comment »
[Originally posted on Forbes.com.] Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to [...]
Oct 17, 2012 | Categories:Brands, Features, Politics, PR, Social Media | Tags: Ann Romney, Barack Obama, Bill Clinton, branding, campaign, clout, colleagues, Culpwrit, Forbes, friends, Gallup, Klout, Melinda Gates, Michelle Obama, personal branding, privacy, social media monitoring, social media presence, spouse, transparency | 1 Comment »
This is the ninth in a series of 10 posts about different aspects of CEO branding. This is not another piece about how a majority of Americans are overweight or obese. Nor is it a description of the way weight problems bear down on employee health and productivity. There are plenty of articles out there [...]
Jul 26, 2012 | Categories:Brands, Features, Health and Wellness | Tags: Anil Ambani, BMI, branding, business leaders, CEO, CEO branding, CEO Challenges, CEOs, Chris Boyce, Cleveland Clinic, competition, corporate wellness programs, Delos Cosgrove, exercise, Forbes, globesity, Google, happiness, health, healthy habits, marathon, mindfulness, obesity, perceptions, productivity, running, Russell Simmons, Virgin HealthMiles, weight prejudice, yoga | Leave A Comment »
To announce his support of same-sex marriage, Barack Obama used just a couple of sentences. But in speaking from the heart, he seems to have won the support of far more constituents than when he’d previously been vague about his standing. That’s the thing about communication: ’Tis better to do it, and authentically, than not [...]
Jul 19, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Barack Obama, benefits package, British, C-suite leadership, CEO, chief executives, communication, corporate communication, Forbes, gay marriage, Harvard Business School, leadership, leadership trends, studies on communication, transparency | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
With 89 million Americans tuning in to online radio each month, you’ve likely not had a Spotify-free Facebook feed since … well, September 2011, which is when Mark Zuckerberg officially integrated the streaming music service with Facebook. (Spotify, too, is run by a young entrepreneur: “The most important man in music,” 28-year-old Daniel Ek.) Hot [...]
Feb 15, 2012 | Categories:Brainsnacks | Tags: Adele, Coldplay, Daniel Ek, Facebook, Forbes, Mark Zuckerberg, MOG, music industry, music trends, Pandora, pop culture trends, Rdio, record labels, social media trends, Spotify, The Black Keys | Leave A Comment »
Fewer employees make it out of their pajamas and into an office these days, as the telecommuting trend resonates with many wanting to strike a balance between life and work. Not including the self-employed, 2 percent of Americans now consider home their primary place of work. The trend hasn’t caught on everywhere though; in the [...]
Dec 06, 2011 | Categories:Brainsnacks, Technology, Trends | Tags: China, Forbes, human resources, labor, productivity, Stanford University, Technology, telecommuting, UAE, work | Leave A Comment »
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Jan 25, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American-made, Anthony Bourdain, Best Made Company, Biz Stone, building, Dennis Crowley, economy, entrepreneurship, Esquire, Etsy, Euro RSCG Worldwide PR, food trucks, Forbes, gender, gender roles, handmade, Jack Space, jobs, Larry Page, Maine, male bonding, Male in U.S.A., Male in USA, mancession, Mark Zuckerberg, men, men in America, mentrepreneur, New York, New York City, recession, reinvention, Sergey Brin, Sex and the City, Silicon Valley, startups, The Atlantic, Tony Bourdain, Trends, unemployment | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »