Heady Romances (But Can They Transcend the Buzz?)

Originally posted on the Holmes Report. I’m not sure anyone could have predicted the madness—the sheer intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target. From Manhattan to Memphis, the blink-and-it-was-gone pop-up collection from the Italian luxury goods maker was a hit beyond Target’s wildest dreams—testing the mettle and resourcefulness of [...]

Sep 21, 2011 | Categories:Brands, Features, Marketing, Trends | Tags: Apple, brand partner, Chrysler, customers, designer, Fashion, Fiat, Italy, Jeep, Marketing, Maserati, McDonald's, Missoni, Nike, partnership, pop-up, retail, shopping, Target, transcendent brand | Leave A Comment »