Posts Tagged ‘Fashion’


From Bradley to Lena: Personal Branding on the Red Carpet

From Bradley to Lena: Personal Branding on the Red Carpet

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]


Reconnecting to Reality with Native Cultures

Reconnecting to Reality with Native Cultures

[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


Turning Your Name into a Brand

Turning Your Name into a Brand

[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]


Trendspotting: Cutting the Cost of High Fashion

Designers might be showing off their news lines of the season, but as the economy continues to recover so very slowly, fashion-forward consumers aren’t able to afford what they used to. This has meant making the newest high-end designers as affordable as possible, with such businesses as Rent the Runway, where users rent designer clothing [...]


Trendspotting: The New Dapper

A new mantra for the fashion business might be “Men don’t shop; they buy.” Menswear accounted for 40 percent of the total luxury fashion market last year, growing 14 percent in 2011, compared with womenswear, which grew by just 8 percent. In Australia, the post-recession recovery phase paired with Gen X’s concern with its appearance [...]


Hammer Jeans? Not 2 Legit!

Hammer Jeans? Not 2 Legit!

Actress Jennifer Aniston was recently spotted at the airport with boyfriend Justin Theroux wearing what can only be described as MC Hammer-esque: Her cropped dark denim jeans featured a drop crotch a little too reminiscent of rapper MC Hammer’s harem-style pants of the early ’90s. Aniston has always been a fashion and beauty trendsetter. Her [...]


Connecting with Fashion

Connecting with Fashion

I have spent the greater part of the past few years poring over fashion blogs, designer websites and photographs from impossibly distant events like the Met Gala or the Cannes Film Festival. I can identify an article of clothing purchased from any major retailer, if not just because I recognize it, but also because I [...]


Trendspotting: Pop Goes the Retail

Taking a lesson from the established popularity of fashionable food trucks, the retail industry is going mobile as well—with quirky clothing and accessories stores in vehicles as varied as rehabbed double-decker buses, school buses, Airstreams and Winnebagos. See Wanderlust, which sells vintage and handmade goods in Portland, Ore., from a 1969 converted travel trailer or [...]


Trendspotting: Moto Rising

This season we’re seeing motorcycle culture penetrate more arenas than we can keep track of—on TV, “Sons of Anarchy” is riding high; the spring and summer 2012 runways for Derek Lam and Alexander Wang featured biker fashion (models for Wang carried floral helmets); busy independent bike shows like Born Free and the Brooklyn Invitational flourish; [...]


Trendspotting: The Power of 4

A Sizeable Selling Point Supporters and critics weigh in on vanity sizing’s controversial benefits for consumers and clothing manufacturers Does dress size matter? It certainly does for celebrities, whose weight losses and gains are charted in weekly glossies, but those of us who only have unyielding zippers to answer to wrestle with the issue, as [...]


Trendspotting: Local Celebrities

Word on the Street Street style has eclipsed the influence of celebrity style—yes, we said it In the ’90s actors and musicians replaced supermodels as the leading harbingers of style, but now an even more dramatic shift is underway among fashion’s hierarchy. With magnificent magazine-worthy photography, some top fashion bloggers and street-style photographers have become [...]


Heady Romances (But Can They Transcend the Buzz?)

Heady Romances (But Can They Transcend the Buzz?)

Originally posted on the Holmes Report. I’m not sure anyone could have predicted the madness—the sheer intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target. From Manhattan to Memphis, the blink-and-it-was-gone pop-up collection from the Italian luxury goods maker was a hit beyond Target’s wildest dreams—testing the mettle and resourcefulness of [...]


Gen Art’s Fresh Faces in Fashion Returns

Gen Art’s Fresh Faces in Fashion Returns

For years, many recognized Gen Art’s Fresh Faces in Fashion as the platform for emerging designers. Its influential list of alumni only adds to its credibility: Zac Posen, Rebecca Taylor and Phillip Lim, among others. During its run, Gen Art produced more than 100 events in fashion, film, music and art that showcased 1,000-plus emerging [...]


Alexander McQueen Continues to Inspire

While couture fashion has always been considered an art form, the success of the Alexander McQueen exhibit at the Metropolitan Museum of Art has taken that thought to a whole new level. Before his death from suicide last year, McQueen was one of fashion’s most revered designers. His designs were eclectic, to say the least, [...]


The Importance of Patch and the Rise of Hyperlocal Media

The Importance of Patch and the Rise of Hyperlocal Media

We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where the future of [...]


No Photos, Please

No Photos, Please

I am not a picture person. Sure, I’m fascinated by everyone’s pictures on Facebook, Twitter, Flickr and everywhere else in between. But in a world gone picture-obsessed and photo-sharing-wild, I wonder how I might be the only person on the planet who doesn’t document my life through photographs? I’m taking license here to try and [...]


Awards Shows: Social Gatherings?

Awards Shows: Social Gatherings?

“You’re invited as Anne Hathaway and James Franco host OSCAR®.” The way the Academy of Motion Picture Arts and Sciences and ABC are marketing the 83rd Annual Academy Awards sounds like a dinner party—and one this movie lover wishes she could attend! As someone with a potentially unhealthy interest in arts and entertainment, and a [...]


Debating the Color of the Year

Dear Pantone, I think you got it wrong. Although the Honeysuckle pink you chose as the color of the year is beautiful and happy, the real winner this year is GREEN! Love, Colleen For more than a decade, Pantone, “the global authority on color and provider of professional color standards for the design industries,” as [...]


Second Nature

Second Nature

This is the second in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. Is it back to nature for city boys these days? If you look around Manhattan or Brooklyn (the new old Manhattan), or Portland or [...]


Climate Control

Climate Control

For the record, “snowpocalypse” is not one of my favorite blurred terms. Ever since the first big storm hit the Northeast this winter—through to this week, with me in Dubai and my family in Connecticut, where power was out one night because of an ice storm and half a foot of snow is threatening as [...]


Meet the Gypsetters

Meet the Gypsetters

After I named ’70s-inspired looks to my “Hot/Not” list for 2011 (they’re going to be hot), a friend pointed me to a beautiful coffee table book called Gypset Style. I love a blended trend term probably more than most people (I’m still hoping my own “Chindia” will take off as much as my “globesity” did), [...]


A Ticket into the Exclusive Fashion World

A Ticket into the Exclusive Fashion World

After bar crawling with a few Euro RSCG Worldwide PR colleagues during Fashion’s Night Out, it was hard not to compare today’s fashion industry with the way it used to be. Even though I’m fairly young and a novice in this industry, changes are noticeable. It was about six years ago when I first learned [...]


Don’t Mess with Oscar

Don’t Mess with Oscar

In today’s super-social society, judgment is passed at the speed of light. Almost as soon as the news breaks, the judgment drops. Whether it be a movie that doesn’t live up to its hype, a celebrity who has been involved in a scandal, or a simple wardrobe malfunction or fashion faux pas, the social media [...]