[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]
Feb 27, 2013 | Categories:Brands, Features, Media, Social Media, Trends | Tags: brand, branding, celebrity, CEO, community, Connecticut, David Collins, death, Facebook, Forbes.com, haring, journalist, Legacy.com, life directive, Life Without End, memorial service, Mindy McCready, newspaper, Nina Lentini, obit, obituary, People, personal brand, position, positioning statement, Princess Di, Social Media, survivors, The Day, The New York Times, transparencys, Whitney Houston, will | Leave A Comment »
[Originally posted on CNBC.com.] I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of performance. It’s no [...]
Feb 19, 2013 | Categories:Brands, Features, Social Media | Tags: board of directors, brand, brand building, branding, CEO, CEO Snapshot Survey, chief executive, CNBC, corporate brand, economic recovery, Facebook, Harris Interactive, human, human brand, Humanize, identity, Jamie Notter, leadership style, Maddie Grant, management, Mark Zuckerberg, personal brand, personal values, profile, recession, RHR International, Richard Branson, Social Media, stakeholder activism, strategy, team, the economy, Thomas Saporito, Tony Hsieh, transparency, Virgin, Zappos | Leave A Comment »
Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]
Feb 13, 2013 | Categories:Features, Insights, Social Media, Technology, Youth | Tags: cellphone, child, children, college, connection, connectivity, day care, email, Facebook, George Washington University, helicopter parent, involvement, National Survey of Student Engagement, NPR, parent, parenting, phone, preschool, smartphone, student, text, tweet, Twitter | 1 Comment »
Our annual trends report launched on Dec. 12. This year’s book, What’s Next? What to Expect in 2013, is the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and [...]
Dec 17, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, Africa, Co, Facebook, imperfection, money, Twitter, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 14, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: authenticity, Botox, Brazil, CGI, China, cosmetic surgery, digital imaging, digital photography, Facebook, Havas PR, Hipstamatic, imperfection, India, Instagram, London, Olympic Games, Oscar Pistorius, Paralympics, perfection, plastic surgery, South Korea, tattoos, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]
Nov 28, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: digital images, Facebook, Facebook timeline, Fancy, Imgur, Instagram, mobile, photos, Photoshop, pictures, Pinterest, share, Social Media, storytelling, Twitter | Leave A Comment »
Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]
Nov 13, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, 2013, Africa, annual trends report, Co, Facebook, global culture, mind and mood, money, Psyche, Trends, Twitter | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
[Originally posted on Forbes.com.] In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some cities have been [...]
Oct 19, 2012 | Categories:Brands, Features, Insights, Politics, Technology, Trends, Youth | Tags: Brown University, Buddy Cianci, California, community, creativity, Facebook, Forbes, G-20, innovation, John F. Kennedy Jr., Juliån Castro, Luke Ravenstahl, Mark Zuckerberg, Obama, Palo Alto, Pittsburgh, Pittsburgh Promise, place, place making, power, Providence, San Antonio, Stanford University, Steve Jobs, Ted Kennedy, Youth | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] It’s the end of the summer, and well-rested students are loading up their trunks and heading back to school. In the upcoming weeks, campuses will be abuzz again—the summer silence replaced with the energy of a new school year. Amid the summer stories recounted [...]
Aug 27, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: Apple, Babson Survey Research Group, back to school, Bill Gates, Bloomberg.com, college, college debt, diploma, education, entrepreneurialism, Facebook, Internet, Mark Zuckerberg, Microsoft, PayPal, Peter Thiel, Pink Floyd, Steve Jobs, students loans, Thiel Fellowship | Leave A Comment »
Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]
Aug 24, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends, Youth | Tags: digital divide, digital literacy, Facebook, Facebook public, Facebook trends, Federal Communications Commission, going public, Internet, IPO, Mark Zuckerberg, Social Media, social media trends, social media users, SoMe, technology trends | Leave A Comment »
In 2010, Americans alone used 38.6 billion glass bottles and 71.9 billion plastic bottles, recycling just 33 percent of the glass and 27 percent of the plastic. PepsiCo wants to increase the recycling rate to 50 percent by 2018 and is creating an incentive for its recycling push with bonus points rewarded to customers who [...]
Aug 13, 2012 | Categories:Advertising, Brainsnacks, CSR, Marketing, Social Media, Trends | Tags: advertising trends, Americans, Coca-Cola, CSR trends, Dream Machine Pepsi, Facebook, green trends, Honest Tea, marketing trends, Pepsi, PepsiCo, recycling, recycling trends, social media trends, The Great Recycle, Times Square | Leave A Comment »
[Originally published in longer form on Stamford magazine’s website.] It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual significant partner and [...]
Aug 10, 2012 | Categories:Advertising, Features, Marketing, PR | Tags: 30 Rock, Advertising, Captivate Networks, collaboration, Facebook, HR, IM, Marketing, marketing communications, OfficeMax, sales, significant other, the Accidental Adult, the Huffington Post, Twitter, work husband, work spouse, work wife | Leave A Comment »
Turns out, people are more likely to share information that makes them feel awe, anger or anxiety—the very sort of information the sharer’s partner might not want them to disclose. And with online oversharing on the rise, TMI is inspiring sparring matches between more than a few couples. There are apparently even more people horrified [...]
Aug 09, 2012 | Categories:Brainsnacks, Health and Wellness, Marketing, Social Media, Trends | Tags: breast cancer, Consumer Reports, Facebook, Facebook privacy controls, HR, human resources, Hurricane Katrina, Instagram, online oversharing, oversharing, social media trends, Spotify, Susannah Breslin, TMI, Twitter | Leave A Comment »
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
Sharing is no longer just a playground tactic. CEOs are being advised to share information and power and to play well with fellow executives and employees, even competitors, to better exchange diverse ideas and experiences. With our hypercompetitive marketplace, shaky economy and the networking experience most of us have picked up from time spent online, [...]
Jul 13, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: 21st century, C-suite leadership, CEO leadership, collaborative leadership, crowdsourcing, Facebook, human resources trends, leadership, leadership trends, Mark Zuckerberg, organizational development, sociology, Technology | Leave A Comment »
Being obnoxious online now comes with a price. This year, two English football players were fined for posting homophobic tweets; a Swansea University student was sentenced to 56 days in jail for posting racist tweets about an ailing British footballer; an Indiana high school student was expelled after tweeting an F-bomb; and a U.S. Marine [...]
Jul 06, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: ACLU, anonymous commenting, Australia Facebook, California, cyberbullying, Daytona 500, Fabrice Muamba, Facebook, Liam Stacey, Manhattan District Attorney’s office, Marine Twitter, Occupy Wall Street, online commenting, Social Media, social media accountability, social media punishment, social media trends, SoMe, Suneel Mehta, Swansea University, Trayvon Martin, Twitter | Leave A Comment »
Though plasma donation has practically become a business exchange stateside, the concept of blood for money (or, you know, plasma) doesn’t sit well with many in the U.K. However, with young people increasingly opting out of blood donation and the demand ballooning—especially as the U.K. preps for the Olympics and its 1.2 million expected tourists—Europeans [...]
Jun 20, 2012 | Categories:Brainsnacks, Health and Wellness, Social Media, Trends | Tags: America, blood, blood donation trends, blood donations, Chen Zhu, China, Chinese health, Facebook, Facebook organ donation status, health trends, healthcare trends, Olympics, organ donation trends, organ donations, organs, plasma, plasma donations, Social Media, U.K., U.S. | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] If we want to characterize the growth in many industries as slowing to a plateau, then the PR industry’s growth might be best described as mountainous. Whether we recognize it or not, there’s a change in our society that is turning people into social [...]
Jun 20, 2012 | Categories:Features, PR, Social Media, Trends | Tags: balance, consumers, Facebook, iPhone, news, PR, public relations, Social Media, social networking, Trends, Twitter | Leave A Comment »
Fewer of us are using the telephone for the purpose for which it was created: talking. A new term, “telephobia,” has been coined; voice calls are down 12 percent since 2009, and a growing number of us consider voice mail antiquated and/or bothersome. Leading us to wonder: How many among us feel fear or anxiety [...]
Jun 18, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends | Tags: Android, Apple, cellphone, cellphone trends, commerce, digital trends, Euro RSCG Worldwide PR, Facebook, Facebook Messenger, GPS, iPhone, Marian Salzman, oversharing, phone, phone trends, SEO, smart number, smartphone trends, SMS trends, talking on phone, telephobia | Leave A Comment »
Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
Jun 15, 2012 | Categories:Brands, CSR, Features, Marketing, Politics, PR, Social Media, Youth | Tags: Brand Me, cause, consumer brands, Euro RSCG Worldwide, Facebook, Google, LinkedIn, millennials, Naomi Troni, PBI, personal brand, personal brand index, Pinterest, privacy, self-curation, Social Media, social networks, strategy, Twitter | 1 Comment »
Nineteen thousand Facebookers die every day, and now that Facebook has launched Timeline, which begins at birth, there’s really only one logical way for it to end, in the words of Ross Andersen in The Atlantic, isn’t there? Modern-day philosophers say that our ritual of communicating with late loved ones, or even celebrities, by posting [...]
Jun 14, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: Dead Soci.al, death, Facebook, Facebook death, Facebook timeline, Gmail, Google, identity, If I Die, philosophy, social media trends, social media will, Twitter | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »