Trendspotting: Calling It Quits
Fewer of us are using the telephone for the purpose for which it was created: talking. A new term, “telephobia,” has been coined; voice calls are down 12 percent since 2009, and a growing number of us consider voice mail antiquated and/or bothersome. Leading us to wonder: How many among us feel fear or anxiety [...]
The Value of Creativity
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
The Top Three Things I Learned at My ERWW PR Internship
3. Samantha Jones is completely unrealistic. Other than the obvious reasons that this is true, Samantha (the PR executive on “Sex and the City” played by Kim Cattrall, for those of you out there who didn’t follow the show), from a public relations perspective, could not have done all her work alone. No one at [...]
Millennials #Makeachange
With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Music Lessons
Those who know me well are quite aware that I am a total, complete, unabashed music addict. Recently, because of my high concert-ticket purchasing volume, I was invited to attend “This Is Music: Social Media Secrets” at the Knitting Factory in Brooklyn, N.Y. The event consisted of a meet-and-greet mixer, a panel discussion, and a [...]
The Online Erogenous Zone
Originally posted on the Huffington Post. This is the fourth in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Whether or not, like Woody Allen, you’ve experienced sex as the most fun [...]
Breaking the E-Love Code
Originally posted on the Huffington Post. This is the third in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Around Valentine’s Day 2011, our thoughts immediately turn to…social media. Well, why not? [...]
From Fashion Blogger to CMO: Daniel Saynt on SoMe and More
Now more than ever, fashion bloggers are gaining credibility within the fashion industry. Many are serving as trendsetters, influencing readers’ shopping decisions with their content and recommendations. A few bloggers have even earned acclaim from industry veterans—Tavi Gevinson of Style Rookie styled shoots for BlackBook magazine, Swedish blogger Elin Kling produced a collection for H&M, [...]
Introducing the Mentrepreneur
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Let’s Be the Leader in One More Category
Maybe it’s all the Thanksgiving and (dare I say) Christmas decorations already lining the shelves, but I’ve been bitten by the bug to start doing some good around here. I’ve thought about volunteering, assisting with teaching, feeding the hungry for Thanksgiving. For some reason, I’ve been yearning to give back lately. To add fuel to [...]
A Ticket into the Exclusive Fashion World
After bar crawling with a few Euro RSCG Worldwide PR colleagues during Fashion’s Night Out, it was hard not to compare today’s fashion industry with the way it used to be. Even though I’m fairly young and a novice in this industry, changes are noticeable. It was about six years ago when I first learned [...]
The Intern Diaries, Part V
It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike. Euro RSCG has provided me an even larger network [...]
The Intern Diaries, Part IV
Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided [...]
The Intern Diaries, Part III
One thing I love about working with ERWW PR is the interaction I’m able to have with people every day. I am constantly finding new ways to build relationships with three types of people: clients, consumers and colleagues. During the course of my internship, I, along with other interns, have been using social media as [...]
The Intern Diaries, Part II
It’s going on one month since the start of my internship, and already I’ve learned so much. I haven’t been seeing too much of my soul mate, Cision Point, because I’ve been too busy helping with SMTs, RMTs, OMTs…O-M-G! I’m learning the ins of working for an external agency, several of which allow room for [...]
The Intern Diaries, Part I
Greetings! I’m DeAnne Bradley, an intern at Euro RSCG Worldwide PR in New York City. I was reared bicoastal between metro Atlanta and Southern California. I attend school in D.C. at Howard University and am studying journalism with a concentration in public relations. I am your average girl interning in her desired field…or am I? [...]
Beth Kitzinger: Euro RSCG PR’s “Inside and Out” SVP
When we want to indicate that someone’s an expert, we often say that he or she knows a subject “inside and out.” For Euro RSCG Worldwide PR’s new senior vice president and chief of staff, Beth Kitzinger, this is literally true. Over a span of almost two decades of excellence, Kitzinger has built up a [...]
Judging the SABRES
Spoiler alert: Don’t worry, Paul Holmes, I will not be revealing any winners in this post. This Tuesday night, May 11, is the 2009/2010 SABRE Awards. And this year I was privileged to be a judge of four categories: beauty, food, corporate and automotive. Three of the categories I have a fair bit of experience [...]
