Marketing the Gap Between Intention and Action
[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]
Vacation Complications (Think Generations)
Originally posted on the Huffington Post. Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a [...]
Feeling Stressed?
Originally posted on Fuel the Future. It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep [...]
Corporations: Pillars of the Community?
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
The Intern Diaries, Part II
It’s going on one month since the start of my internship, and already I’ve learned so much. I haven’t been seeing too much of my soul mate, Cision Point, because I’ve been too busy helping with SMTs, RMTs, OMTs…O-M-G! I’m learning the ins of working for an external agency, several of which allow room for [...]
The Consumers’ New Clothes (Sarah Ferguson, Take Note)
Originally posted on the Huffington Post. I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), [...]
Ad Men
June has been a great month for men. We’ve seen some amazing baseball (even if credit wasn’t given where it was due, namely to Armando Galarraga), the Stanley Cup was won in game seven and the World Cup is back. Men have also been enjoying the spotlight in the ad space. At this year’s Cannes Lions International [...]
Susan Carey: Euro RSCG’s new VP for finance
Susan began her career in finance within the Euro RSCG network, where she would spend the next decade. She started in the company’s sales promotion unit, was promoted to the North American parent company and later transferred to Euro RSCG Life, where she played a role in the startup and financial oversight of specialized services, [...]
