Enron – Havas PR US

Have a Heart

This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]

Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »

Trendspotting: Sex, Lies and Integrity

Right now, corporate distrust is at a record high: First there were the Enron and Bernie Madoff scandals, then that whole Wall Street crisis, followed by revelations about John Edwards. More recently, Best Buy CEO Brian Dunn was dismissed (with a $6 million severance package) after allegations that he had an inappropriate friendship with a [...]

Jun 29, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Bernie Madoff, Best Buy, Best Buy CEO, Brian Dunn, C-suite, C-suite leadership, CEOs, chief executives, communication, Enron, honesty, John Edwards, leaders, leadership, leadership trends, lying, Rielle Hunter, Scott Thompson, transparency, truthfulness, Wall Street crisis, Yahoo, Yahoo CEO | Leave A Comment »