[Originally posted on Forbes.com.] Reboots are the new New Year’s resolutions. And without question, the second decade of the 21st century will be the era of the reboot. The years from 2000 to 2010 saw cataclysmic shifts in everything from digital communication to the state of the economy to beliefs in American invulnerability. As we [...]
Jan 02, 2013 | Categories:Features, Marketing, Trends | Tags: 4 P's, American life, CastMedic Designs, economy, entrepreneurs, freelance, Havas PR North America, inventor, JayBeau Jones, life-work balance, mind and mood, New Year's resolutions, passion, Personal Branding Idea, place, priorities, profession, purpose, reboot, resolutions, StartupNation | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us scheduled within a microdot of [...]
Jul 02, 2012 | Categories:Features, Insights, Technology, Trends | Tags: Amsterdam, Belize, Buenos Aires, consumers, economy, ecotourism, Google, hyperlocal, Internet, July 4, local, reboot, recharge, respite, Shanghai, staycation, travel, vacation, wireless | Leave A Comment »
Many American plates this week will be filled with hot dogs, potato chips and pickles, followed by apple pie à la mode. But many might actually look more like this: uncured turkey dogs in whole-wheat buns, sweet potato chips, locally canned pickles, gluten-free pie stuffed with unsprayed apples, and ice cream made from scratch with [...]
Jul 02, 2012 | Categories:Agency News, Health and Wellness, Trends | Tags: annual trends report, community, economy, farmers markets, food, GMO, health, local, Trends, U.S. | Leave A Comment »
Mo’ Money, Mo’ Relationship Problems Why a full bank account may bankrupt a happy marriage, and other threats to the once-sacred institution Attention, single ladies: There appears to be a serious shortage of marriage-worthy men. A number of factors are at play, including women’s growing nonchalance about traditional marriage. Cold hard cash is a likely [...]
Oct 19, 2011 | Categories:Brainsnacks | Tags: careers, cultural trends, divorce, economy, gender relations, gratitude, jobs, marriage, married couples, men, money, relationships, socio-economic conditions, tradition, unemployment, women | Leave A Comment »
A Major Upheaval U.S. college students are encouraged to major in STEM fields to fill empty positions and rev the economy When it comes to the American job market, or lack thereof, there are some troubling incongruities. For instance: Why, with 14 million people pounding the pavement looking for work, do 52 percent of U.S. [...]
Oct 17, 2011 | Categories:Brainsnacks | Tags: college, cultural trends, economy, education, job market, jobs, majors, millennials, STEM degrees, students, Technology, unemployment, university, workers | Leave A Comment »
Originally posted on the Huffington Post. In my travels around the world, I’ve (over)heard a lot of ways for people to say they’ve reached a point of no return with their frustration, feeling so full of stress that they’re stirred from passive acceptance to action. Some cultures say it’s “the drop that makes the jar [...]
Sep 13, 2011 | Categories:Features, Insights, Politics, Social Media, Youth | Tags: #WakeUpCall, American Dream, anger, Arab Spring, Bob Geldof, brand, capitalism, change, consumer behavior, Crown Prince Haakon, Desmond Tutu, economy, Financial Times, frustration, global business, Howard Schultz, interfaith dialogue, Jamie Oliver, Joseph Stiglitz, leadership, Libya, Main Street, middle class, Middle East, Moammar Gadhafi, Mohamed El-Erian, One Young World, protest, riot, social justice, stress, trendspotter, trendspotting, unemployment, Vanity Fair, Wall Street, Warren Buffett, YouGovStone, Youth | Leave A Comment »
As the 10th anniversary of Sept. 11 approaches, we remember those who died, we try to give voice to the collective emotions we felt then and still carry today, and we consider how the decade since the attacks has shaped us. But it is especially enlightening to realize what it all means to today’s 20-somethings, [...]
Jul 22, 2011 | Categories:Features, Youth | Tags: 20-somethings, 9/11, 9/11 anniversary, Afghanistan, Call of Duty, CNN, college, economy, entrepreneurs, fallen soldiers, Fast Company, gaming, Generation Y, Ground Zero, Iraq, joblessness, Middle East, military, millennials, Navy SEALs, Osama bin Laden, Sept. 11, student loans, terror attacks, the economy, The Wall Street Journal, unemployment, video games, Youth | Leave A Comment »
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Jun 27, 2011 | Categories:Brands, Features, Marketing, Politics, PR, Social Media | Tags: abortion, Alaska, Apple, Barack Obama, branding, Brands, candidates, Cannes Lions, Chiat, Clow, consumers, David Plouffe, economy, Facebook, gay marriage, iPad, issues, Jonathan Salem Baskin, Mitt Romney, Newt Gingrich, Osama bin Laden, presidency, Rick Santorum, Sarah Palin, Shepard Fairey, slogan, Social Media, transparency, USA Today, values, voters, Weinergate, Yes We Can | Leave A Comment »
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Jan 25, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American-made, Anthony Bourdain, Best Made Company, Biz Stone, building, Dennis Crowley, economy, entrepreneurship, Esquire, Etsy, Euro RSCG Worldwide PR, food trucks, Forbes, gender, gender roles, handmade, Jack Space, jobs, Larry Page, Maine, male bonding, Male in U.S.A., Male in USA, mancession, Mark Zuckerberg, men, men in America, mentrepreneur, New York, New York City, recession, reinvention, Sergey Brin, Sex and the City, Silicon Valley, startups, The Atlantic, Tony Bourdain, Trends, unemployment | Leave A Comment »
In the wake of so much bad news 24/7, most of us cheered up a bit at Ted Williams’ rags-to-riches story. We all know the details: After a viral hit YouTube video, the golden-throated homeless man in Columbus, Ohio, became a guest on all the best couches (“Today,” “Late Night with Jimmy Fallon,” etc.) and [...]
Jan 17, 2011 | Categories:Advertising, Features, Marketing, Social Media | Tags: Brands, celebrities, celebrity, Cleveland Cavaliers, Columbus, economy, golden voice, Kraft, Late Night with Jimmy Fallon, marketers, Media, reality TV, reinvention, Social Media, Ted Williams, Today, underdog, YouTube | Leave A Comment »
Originally posted on the Huffington Post. As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at [...]
Oct 22, 2010 | Categories:Features, Health and Wellness, Politics, Trends | Tags: 2010 elections, 2010 midterm elections, anonymous donors, Barack Obama, blog, brain tumor, Bridgeport, CEO, change, Citizens United, Connecticut, Dan Malloy, Democratic, economy, glocal, governor, grassroots, Health and Wellness, health-care plan, hyperlocal, job creation, Jon Corzine, Linda McMahon, local, Local is the new global, Marketing, midterm elections, PR, public financing, public schools, Senate, Stamford, Supreme Court, taxes | Leave A Comment »
Being new to trendspotting, I felt a little out of place at this year’s WorldFuture 2010 conference, put on by the World Future Society—as if I was the only person not developing some type of artificially intelligent machine in my basement. But I soon realized that there is a lot to learn and understand now [...]
Jul 20, 2010 | Categories:Advertising, Features, Marketing, Social Media, Trends | Tags: academia, Advertising, Africa, artificial intelligence, Asia, climate change, collective wisdom, Dennis Bushnell, economy, education, entrepreneurs, environment, Erica Orange, five-sense simulation, freshwater, Internet, Jared Weiner, Marketing, millennials, NASA, online, otaku, pushing boundaries, Sahara Desert, saltwater technologies, Social Media, trendspotting, tuition, Twitter, virtual world, Wikipedia, World Future Society, WorldFuture 2010 | 1 Comment »
Originally posted on Euro RSCG Worldwide’s Social Life and Social Media blog. Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women [...]
Jun 30, 2010 | Categories:Fashion, Features | Tags: beauty, Blair Fowler, brand ambassadors, Cover Girl, economy, Elle Fowler, Euro RSCG Worldwide PR, Herbal Essences, marketers, Marketing, Olay, Pantene, PR, Procter & Gamble, public relations, samples, Social Media, Twitter, Twitterville, Vocalpoint, Web, YouTube, “Good Morning America” | Leave A Comment »
Originally posted on the Huffington Post. I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), [...]
Jun 24, 2010 | Categories:Features, Marketing | Tags: anti-consumerism, Brands, change, economy, euro rscg, happiness, new consumers, president obama, Trends | Leave A Comment »
As public relations professionals and communicators, we all want to do something great. Something that will catch the eyes of colleagues and potential clients. Something that no one has done before. Do you have what it takes to try? In episode No. 607 of “South Park,” the character Butters becomes frustrated when he finds out [...]
Apr 19, 2010 | Categories:Features, PR, Social Media | Tags: Butters, communications skills, communicators, economy, engage, execution, fan base, greatness, Hong Kong, ideas, International Association of Business Communicators, leadership skills, new ideas, North Pole, online communities, public relations, Robert Swan, Social Media, South Park, South Pole, strategic plan, tactics, target audience, teammates, The Simpsons | Leave A Comment »
Originally posted on the Huffington Post. President Obama’s latest poll numbers may be decent—a New York Times/CBS News poll found that he has higher approval ratings than the GOP, and that more Americans blame Congress, George W. Bush and Wall Street for our problems than they do him—but we hoped for better than decent from [...]
Feb 17, 2010 | Categories:Features, Politics, Social Media | Tags: campaign, economy, Facebook, Flickr, Health and Wellness, Media, men, Obama, recession, social networks, women, YouTube | Leave A Comment »
We approach next year having lived through the worst economic meltdown since the crash of the 1930s and are now navigating the waves that this has sent through every aspect of life—social, political, ecological. One phenomenon will weave through all of them: social media. It will be the greatest driver of all trends worldwide next [...]
Dec 11, 2009 | Categories:Features, Insights, Politics, Social Media, Trends | Tags: 2010 trends, Balloon Boy, bonuses, brain health, brain injuries, celebrity, Cold War, community, David Letterman, DIY, economy, fundraising, higher education, hyperlocalization, hyperpolarization, insourcing, Iran, J. Crew, Jon and Kate, Media, mobmedia, North Korea, Obama, Octomom, Pakistan, parents, peace, post-traumatic stress disorder, religion, sexual misconduct, Social Media, soldiers, terrorist, the bomb, traumatic brain injuries, tuition, world economy | Leave A Comment »
