Turning Your Name into a Brand
[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]
12 Days of Havas: #GivingTuesday
Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]
Stories Worth Telling
@erwwpr excels at earned media, at ensuring that our clients aren’t just in the news but are the news. And now we’ve got four new awards that back up our claim (and highlight our cause work, too), from Bulldog Reporter for media relations. Our pro bono efforts for The French Will Never Forget’s 9/11 anniversary [...]
Debating the Color of the Year
Dear Pantone, I think you got it wrong. Although the Honeysuckle pink you chose as the color of the year is beautiful and happy, the real winner this year is GREEN! Love, Colleen For more than a decade, Pantone, “the global authority on color and provider of professional color standards for the design industries,” as [...]
