digital books – Havas PR US

Trendspotting: Novel Expansion

All that end-of-the-year optimism about e-book sales got a hip check when a new study found that 74 percent of bookworms have yet to purchase an e-book, even though the number of book buyers who also purchased an e-book rose 17 percent in 2011. E-book popularity varies greatly by genre, accounting today for 26 percent [...]

Mar 01, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Android, Apple, author, book, digital, digital books, e-books, enhanced books, iPad, iPhone, Kindle Fire, Mac computer, power buyers, publishing, Samsung Galaxy Tab, tablet, technology trends, writer | Leave A Comment »

Trendspotting: Reading Between the Lines

E-Books Get Juvenile Teens today aren’t reading books so much as they’re listening to them, watching them and interacting with them Not unlike their parents, kids have become multitasking electronic-media sponges. The typical teen stuffs his face with nearly eight hours of online content a day; taking into account that he’s often engaging several mediums [...]

Oct 13, 2011 | Categories:Brainsnacks | Tags: Ainsley’s Diary, digital books, e-books, Facebook, Generation Y, Harry Potter, J.K. Rowling, millennials, Open Road integrated media, Pottermore, publishing, Teens, triggered events, Wattpad, webisode | Leave A Comment »