[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
For the second year that PR News has compiled a CSR A-List, Havas PR has been on it. This year, we were one of the chosen 10 for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every $12 million in revenue), [...]
Jan 08, 2013 | Categories:Agency News, CSR, Media, PR, Social Media, Technology | Tags: Baker's Dozen, blog, Bulldog Reporter, CSR, CSR A-List, digital, Ellen DeGeneres, Ford Warriors in Pink, media relations, PR News, social, The French Will Never Forget, traditional media, Transitions Optical, Urban Zen Foundation, video | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
We put the kids on the bus for the first day of school and stood talking with a few other parents about … tattoos, of all things. We shared stories about why we got one and what it meant. We realized that most of our 30-something peers had a tattoo as well. Our kids had [...]
Sep 03, 2012 | Categories:Features, Insights, Social Media, Technology, Trends, Youth | Tags: digital, hybrid, iPad, iPod, mash-up, parenting, post-technology era, Prosumer Report, tattoo, This Digital Life, Trends, turntable, typewriter | 6 Comments »
[Originally posted on Stamford magazine's website.] Last Saturday morning, you could say I had a bit of a wake-up call. We sat eating Nova on Fairway bagels with a few weekend guests, our banter made a bit fuzzier by the previous night’s homemade sangria, courtesy of my sister, and icy margaritas from Jim’s son, courtesy [...]
Jul 03, 2012 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: 140 characters, 24/7/365, Advertising, BlackBerry, C-suite, cloud, connection, digital, distractions, intimacy, Jay Chiat, Jean-Jacques Rousseau, Mark Wnek, mobility, smartphone, Social Media, solitude, telephobia, telephone, text, virtuality, voice, voice mail | Leave A Comment »
In giving us Best Social Media Marketing Theory from the Bees Awards, an international jury decided that our “Love (and Sex) in the Age of Social Media” white paper inspired the communication and marketing profession and best demonstrated the strengths of social media platforms in our category to answer a client’s challenge. Based on an [...]
Jun 08, 2012 | Categories:Agency News, Marketing, Social Media | Tags: Bees Awards, consumers, digital, Durex, love, Social Media, social media marketing theory, USA Today | Leave A Comment »
All that end-of-the-year optimism about e-book sales got a hip check when a new study found that 74 percent of bookworms have yet to purchase an e-book, even though the number of book buyers who also purchased an e-book rose 17 percent in 2011. E-book popularity varies greatly by genre, accounting today for 26 percent [...]
Mar 01, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Android, Apple, author, book, digital, digital books, e-books, enhanced books, iPad, iPhone, Kindle Fire, Mac computer, power buyers, publishing, Samsung Galaxy Tab, tablet, technology trends, writer | Leave A Comment »
This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Nov 28, 2011 | Categories:Advertising, Brands, Features, Marketing, Social Media, Technology, Trends | Tags: authenticity, Beck's, Brands, Chrysler, community, digital, Dr Pepper Ten, farmers markets, gender gap, Green Box, Jell-O, Levi's, local, mobile, Net-a-Porter, Occupy Wall Street, Prosumers, smartphones, Steve Jobs, Style.com, Summer's Eve, Top Chef, tradition, transparency, Trends, trends 2012, Twitter, vitaminwater, Wendy's | Leave A Comment »
Originally posted on the Holmes Report. Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, retool and [...]
Sep 09, 2011 | Categories:Advertising, Features, Marketing, Social Media, Technology | Tags: Apple, Austin, Bill Cosby, BlackBerry, Cannes, digital, DVR, Facebook, iPhone, Jell-O, Mac, McKinsey, PC, Silicon Valley, smartphones, Social Media, Technology, tweets, Twitter | Leave A Comment »
Originally posted on Fuel the Future. As someone who has watched trends for many years and come up with a few buzzwords of my own, I’m amused and startled by this notion of “storytelling” as the newest bit of jargon working its way into our marketing/PR vernacular. In the canon of marketing, it seems fair [...]
Aug 31, 2011 | Categories:Advertising, Brands, Features, Marketing, PR, Trends | Tags: 1969, American Airlines, brand, digital, Gap, journalists, Madison Avenue, Marketing, media coverage, military, news, Nicolas Sarkozy, PR, public relations, social, stories, storytelling, transparency, Truth | Leave A Comment »
Originally posted on the Holmes Report. When watching “Mad Men,” it’s hard not to revel in the decadent splendor of indulgence, of three-martini lunches and an endless stream of smoke rings. At the same time, it’s hard to relate to the idea of smoking in an airplane or even a house, or lighting up after [...]
Jun 17, 2011 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, Apple, brain cancer, brain health, cell phones, cigarettes, digital, Mad Men, millennials, Motorola, Nielsen, Nokia, telecom, texting, The Holmes Report, Truth, tweeting, Twitter, work-life balance, World Health Organization | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where the future of [...]
May 05, 2011 | Categories:CSR, Features, Media, Social Media, Trends | Tags: Alvin Toffler, Anna Wintour, AOL, CNBC, Coke, Connecticut, CSR, Dealtificate, digital, doing good, Facebook, Fashion, Google, Groupon, hyperlocal, hyperlocalism, information society, journalism, LivingSocial, local, Local is the new global, news, newspaper, Patch, Pepsi, Social Media, Steve Case, Tavi Gevinson, television, The Third Wave, Tim Armstrong | 1 Comment »
I am not a picture person. Sure, I’m fascinated by everyone’s pictures on Facebook, Twitter, Flickr and everywhere else in between. But in a world gone picture-obsessed and photo-sharing-wild, I wonder how I might be the only person on the planet who doesn’t document my life through photographs? I’m taking license here to try and [...]
Apr 20, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: blogs, Brown University, Cameron Diaz, celebrity, digital, Elf Yourself, Facebook, Fashion, Flickr, images, Kodak culture, LA Fitness, Middle East, New York City, OfficeMax, photos, physics, pictures, Richard Avedon, Richard Chalfen, Social Media, social media etiquette, Twitter | Leave A Comment »
Those who know me well are quite aware that I am a total, complete, unabashed music addict. Recently, because of my high concert-ticket purchasing volume, I was invited to attend “This Is Music: Social Media Secrets” at the Knitting Factory in Brooklyn, N.Y. The event consisted of a meet-and-greet mixer, a panel discussion, and a [...]
Mar 11, 2011 | Categories:Features, Marketing, PR, Social Media | Tags: Cake, communication channel, Corey Maass, digital, e-mail, Epic Records, Euro RSCG Worldwide PR, Facebook, FanReach, fans, feedback, Flightdeck, followers, Google, Google Analytics, HootSuite, integration, interaction, Jason Lekberg, Knitting Factory, Lou Plaia, measurement, Music, music marketing, music videos, MyBand, NoteWorking, ReverbNation, Social Media, social networks, social tools, Sony, TweetDeck, Twitter, YouTube | Leave A Comment »
On Monday, the new, redesigned version of Newsweek, the first with Tina Brown’s editor-in-chief stamp on it, debuted on newsstands. On NPR this week, Brown talked about how her career has come full circle, saying, “It was ironic, because I had abandoned print, having spent a life in print, and gone into the digital world. [...]
Mar 10, 2011 | Categories:Features, Media | Tags: analysis, digital, Hillary Clinton, magazine, Mashable, news magazines, Newsweek, print, print journalism, The Daily Beast, The New Yorkers, The Wall Street Journal, Tina Brown, Vanity Fair | Leave A Comment »
“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. Headstrong: A Four-Part Series Since agency president Marian Salzman’s successful brain tumor removal in July 2007, she has donated her time and PR expertise to Massachusetts General—the hospital where she had the operation—and to [...]
Nov 09, 2010 | Categories:Features, Insights | Tags: blog, bloggers, blogs, content, digital, Health and Wellness, ideas | Leave A Comment »
The iPad is all the rage. It’s going to save the publishing world. It’s going to revolutionize how we entertain ourselves. But it might also change how we and, more important, tomorrow’s leaders learn. A few months back, our office received an iPad to test. I took it home. Instantly, my 3- and 4-year-old kids [...]
Oct 13, 2010 | Categories:Features, Media, Technology | Tags: digital, digital book, educating customers, entertainment, iPad, learning, Mac, Netflix, parenting, publishing, Scholastic, touch screen | Leave A Comment »
