Selling a Presidency
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
What Happened to the Political Media Revolution?
creativecommons.org/by the breakthroughI blogged back in July about how one of the biggest winners at the 2009 Cannes Lions International Advertising Festival was a brand the whole world has quickly grown to love: Barack Obama. Actually, it was his presidential campaign, headed by strategist David Plouffe, that won two major awards. He received the Cannes [...]
