[Originally posted on Forbes.com.] It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just [...]
Mar 11, 2013 | Categories:Brands, Features, Media, PR, Technology, Trends | Tags: AccuWeather, Al Roker, anchorman, Business Insider, Chuck Leavell, crowdsourcing, Dave Price, Dennis Crowley, extreme weather, Forbes.com, foreign correspondent, Google, Google Maps, hottest weather forecasters, iPhone, Jalopnik, lifestyle reporter, local broadcast, meteorologist, Mother Nature Network, national broadcast, National Weather Service, physical appearance, reality TV, Rolling Stones, sidekick, Swackett, The Early Show, Today, traffic, traffic reporter, Waze, weather, weather reporter | Leave A Comment »
Sharing is no longer just a playground tactic. CEOs are being advised to share information and power and to play well with fellow executives and employees, even competitors, to better exchange diverse ideas and experiences. With our hypercompetitive marketplace, shaky economy and the networking experience most of us have picked up from time spent online, [...]
Jul 13, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: 21st century, C-suite leadership, CEO leadership, collaborative leadership, crowdsourcing, Facebook, human resources trends, leadership, leadership trends, Mark Zuckerberg, organizational development, sociology, Technology | Leave A Comment »
Coming down with something and want to find out what’s going around in your city? Or, better yet, receive warning early enough to have a leg up on prevention? That’s the concept behind new smartphone apps like Influ and Sickweather, which map sicknesses in near real time. Until now, this kind of software was used [...]
Apr 04, 2012 | Categories:Brainsnacks, Health and Wellness, Social Media, Technology, Trends | Tags: crowdsourcing, Facebook, flu shot, going viral, Google Flu Trends, health trendsGlobal Public Health Intelligence Network, HealthMap, InFlu, influenza trends, physicians, real time, Sickweather, smartphone, Social Media, Twitter, viral | Leave A Comment »
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Jul 14, 2011 | Categories:Features, Social Media | Tags: "like" culture, Advertising Age, approval, Austin, blogs, blur, Connecticut, crowdsourcing, digital age, Facebook, Generation Y, Instagram, iPhone, millennials, mycasting, Neil Strauss, Nike iD, offline, online, Park Slope, self-expression, Social Media, The Wall Street Journal, tweets, Twitter, YouTube | Leave A Comment »
It has been a while since we’ve heard people talk about “the death of advertising.” A few years back, the birth of social media and interactive marketing had ad watchers sounding the death knell, but we now know that although advertising (and media in general) has changed, the ad biz has certainly not disappeared—and is [...]
Jan 26, 2011 | Categories:Advertising, CSR, Features, Marketing, Media, PR | Tags: Advertising, Arnold Worldwide, consumers, creative class, crowdsourcers, crowdsourcing, CSR, David Jones, death of advertising, design, Gap, Havas Worldwide, interactive marketing, Levi's, Marketing, Mayor Bloomberg, One Young World, PR, Social Media, social responsibility, The Tipping Point | Leave A Comment »
Maybe it’s because I spent the better half of my high school years folding and refolding the denim wall at the Gap, but I for one am not thrilled with the new logo design. Gap quietly introduced the new logo on its homepage while ramping up communications support for its denim recycling program. The creative [...]
Oct 07, 2010 | Categories:Fashion, Features | Tags: bloggers, branding, communications, crowdsourcing, Facebook, Gap, Gap logo, logo, rebranding, retailer, the Huffington Post, Tropicana | Leave A Comment »
