[Originally posted on Havas Peaks.] Given all the backlash against corporate executives who dared to get on a private aircraft in the past few years, it would seem as if anyone who doesn’t travel in seat 35E would keep quiet about it. But yet, even as the blowback against personal travel and private aviation has [...]
Mar 07, 2013 | Categories:Brands, Features | Tags: adrenaline, adventure, brand, C-suite, CEO, CEO brand, Cessna, corporate jet, corporate policies, creativity, debt, decision-making, distraction, flying, focus, Gary Green, growth, helicopter, International Franchise Association, Larry Ellison, leverage, Lundquist College of Business, M&A, Mendoza College of Business, mergers and acquisitions, Micron Technology, O'Hare, Oracle, personal brand, personal branding, pilot, plane, PostNet, private aircraft, relax, Richard Branson, risk, risk taker, Steve Appleton, Steve Greenbaum, stock return volatility, Strategic Franchising Systems, thrill seeker | Leave A Comment »
[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 25, 2013 | Categories:Features, Technology, Trends | Tags: 120M Books, Africa, American Indian, authenticity, Co, collaboration, connection, connectivity, creativity, dads, drought, England, extreme weather, fatigue, future, gender, Hurricane Sandy, India, mancession, Mediterranean, men, mind and mood, moms, native, peak water, prediction, reality, simple, the American West, the Netherlands, Trends, trendspotter, trendspotting, water, weather, What's Next?, women | Leave A Comment »
On Dec. 12, Havas PR will launch its new publishing wing, 120M Books, with its first e-book, What’s Next? What to Expect in 2013. To celebrate, Havas PR is launching the 12 Days of Havas, an initiative for which staff will donate time to a different charitable organization every day for 12 straight days leading [...]
Nov 30, 2012 | Categories:CSR, Features, PR | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, agency initiative, charitable giving, charities, City Harvest, collaboration, corporate social responsibility, creativity, CSR, giving, GMHC, Havas PR, holidays, Hurricane Sandy, Jay Williams, Madison Avenue, passion, public relations, publishing, rebranding, Ronald McDonald House, thought leadership, volunteering | 2 Comments »
[Originally posted on Forbes.com.] In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some cities have been [...]
Oct 19, 2012 | Categories:Brands, Features, Insights, Politics, Technology, Trends, Youth | Tags: Brown University, Buddy Cianci, California, community, creativity, Facebook, Forbes, G-20, innovation, John F. Kennedy Jr., Juliån Castro, Luke Ravenstahl, Mark Zuckerberg, Obama, Palo Alto, Pittsburgh, Pittsburgh Promise, place, place making, power, Providence, San Antonio, Stanford University, Steve Jobs, Ted Kennedy, Youth | Leave A Comment »
In her 2010 book I Remember Nothing, Nora Ephron asserted that older is wiser and more enlightened—a message that resonates powerfully today, even though the late Ephron would have argued that older certainly isn’t prettier or without its indignities. (American Apparel’s ad campaign featuring a beautiful, bespectacled “woman of a certain age” seems to defy [...]
Aug 03, 2012 | Categories:Brainsnacks, Trends, Youth | Tags: aging, aging attitudes, aging perceptions, aging stereotypes, aging trends, American Apparel, baby boomers, Betty White, creativity, George Clooney, getting older, Jane Fonda, Nora Ephron, optimism, psychology | Leave A Comment »
This is the seventh in a series of 10 posts about different aspects of CEO branding. How quickly could you come up with a dozen examples of great creativity? My guess is it would take you an hour at most if you have a good Internet connection. Your examples might include a few movies, books, [...]
Jul 24, 2012 | Categories:Brands, Features, Trends | Tags: Apple, branding, CEO, CEO branding, CEOs, Charleston, creative war room, creativity, Detroit, innovation, inspiration, office location, Omaha, Paul Orfalea, Pittsburgh, radical recruitment, recruiting, Tucson | Leave A Comment »
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
The Art of Forgetting Amnesia continues to confound modern science, in cases that are studied, reported—and sometimes doubted Memory loss is an area ripe for scientific inquiry. There’s the case of the illustrator left with little memory of her past after a bout of viral encephalitis. A bit of coaching gave her back some of [...]
Oct 14, 2011 | Categories:Brainsnacks | Tags: Alzheimer’s disease, amnesia, art, brain science, creativity, healthcare marketing, memory loss, transient global amnesia, traumatic brain injury, viral encephalitis, Year of the Brain | Leave A Comment »
With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Apr 18, 2011 | Categories:CSR, Features, Social Media, Technology, Trends | Tags: change, charity, Charity: Water, collaboration, community, creativity, CSR, Egypt, Euro RSCG Worldwide, Euro RSCG Worldwide PR, Gen Y, good works, Iran, Japan, Justin Bieber, Kellan Lutz, Lady Gaga, Marian Salzman, millennials, mobile, pop culture, PR, Prosumer Report, public relations, social issues, Social Media, socially responsible, Taylor Swift, Trends, Tunisia | 1 Comment »
It’s going on one month since the start of my internship, and already I’ve learned so much. I haven’t been seeing too much of my soul mate, Cision Point, because I’ve been too busy helping with SMTs, RMTs, OMTs…O-M-G! I’m learning the ins of working for an external agency, several of which allow room for [...]
Jul 02, 2010 | Categories:Features, Insights, PR | Tags: Cision Point, Connecticut, creativity, euro rscg, Euro RSCG Worldwide PR, intern, Marian Salzman, Twitter, YouTube | 1 Comment »
