As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
Whether you’re familiar with the term “creative class,” coined by American urban studies theorist Richard Florida, you know the group we’re talking about. See that lady at your local coffee shop hammering out the next great American novel or the fellow over there in the corner working his Photoshop voodoo on an Apple laptop? They’re [...]
Dec 09, 2011 | Categories:Brainsnacks, Media, Technology, Trends | Tags: Apple, coffee shop, creative class, cultural trends, job market, laptop, Music, publishing, Richard Florida, Technology, writers | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
It has been a while since we’ve heard people talk about “the death of advertising.” A few years back, the birth of social media and interactive marketing had ad watchers sounding the death knell, but we now know that although advertising (and media in general) has changed, the ad biz has certainly not disappeared—and is [...]
Jan 26, 2011 | Categories:Advertising, CSR, Features, Marketing, Media, PR | Tags: Advertising, Arnold Worldwide, consumers, creative class, crowdsourcers, crowdsourcing, CSR, David Jones, death of advertising, design, Gap, Havas Worldwide, interactive marketing, Levi's, Marketing, Mayor Bloomberg, One Young World, PR, Social Media, social responsibility, The Tipping Point | Leave A Comment »
