[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 28, 2012 | Categories:CSR, Features, Politics, Social Media, Technology, Trends | Tags: Apple, Arab Spring, corporate social responsibility, CSR, debt, economic crisis, Google, mindfulness, Occupy, positive psychology, simplify, spending, stress, Tea Party, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
Today is exceptional for numerous reasons—just ask the thousands of couples who plan to get married on this special date: 12/12/12. For Havas PR, this day (the last triple date for 100 years) marks the finale of one terrific agency initiative and the debut of our next one. (120M Books is what it’s called; read [...]
Dec 12, 2012 | Categories:CSR, Features, PR, Trends | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, 2013, airbnb, Bob Woodruff Foundation, corporate social responsibility, CSR, David Jones, Delete Blood Cancer, e-publishing, education, event planning, GMHC, Havas PR, Havas Worldwide, Home Base Program, Hurricane Sandy, Indigenous Peoples Law & Policy Program, K.I.D.S., love, media relations, money, One Young World, Pajama Program, PR News CSR A-List, relationships, Ronald McDonald House of New York, Trends, trendspotter, trendspotting, University of Arizona, Venture for America, weather, What's Next? | Leave A Comment »
As part of the 12 Days of Havas and for the 2012 holiday season, Havas PR and Havas Health are focusing efforts on giving back to those in need. Though superstorm Sandy has passed, much of her destruction remains. To ensure a bright holiday for children affected by the storm, Havas has chosen to donate [...]
Dec 12, 2012 | Categories:CSR, Features, Youth | Tags: 12 Days of Havas, children, corporate social responsibility, CSR, Havas Health, Havas PR, Hurricane Sandy, K.I.D.S., kids, Kids in Distressed Situations | Leave A Comment »
Each year as my family sits around the dinner table at the holidays, my father, a Vietnam veteran, takes a moment to remember our troops. It’s always a special reminder about how lucky we are to be celebrating the holidays with our family and that it is in huge part thanks to the men and [...]
Dec 12, 2012 | Categories:CSR, Features, Health and Wellness | Tags: 12 Days of Havas, Bob Woodruff Foundation, corporate social responsibility, CSR, Havas PR, post-traumatic stress, Stand Up For Heroes, traumatic brain injury | Leave A Comment »
When we were bouncing around ideas for our holiday initiative, one thing we really wanted to achieve was not only working on programs that represent our corporate values but also spreading our wings to work on projects that our staff are passionate about. Havas PR has been committed to supporting the military and our veterans [...]
Dec 10, 2012 | Categories:CSR, Features, Health and Wellness | Tags: 12 Days of Havas, corporate social responsibility, CSR, Havas PR, Home Base Program, Massachusetts General Hospital, Red Sox Foundation | Leave A Comment »
An entrepreneurial spirit runs deep at Havas PR and our parent company, Havas Worldwide, and that is why we chose Venture for America as one of the organizations to which we’re donating time during our 12 Days of Havas. Venture for America is a program for young, talented college graduates to spend two years in [...]
Dec 10, 2012 | Categories:CSR, Features, Media, PR, Youth | Tags: 12 Days of Havas, corporate social responsibility, CSR, Downtown Project, entrepreneurialism, entrepreneurs, Havas PR, Havas Worldwide, Las Vegas, Teach for America, Tony Hsieh, Venture for America, Zappos | 1 Comment »
When my colleagues at Havas PR were looking for suggestions for organizations to help during our 12 Days of Havas effort, I immediately recommended Pajama Program. Pajama Program delivers warm pajamas and books to children in need. I have volunteered for this organization several times, so it is near and dear to my heart. Based [...]
Dec 06, 2012 | Categories:CSR, Features, PR, Youth | Tags: 12 Days of Havas, children, corporate social responsibility, CSR, giving, Havas PR, kids, Pajama Program | Leave A Comment »
Having worked on many cause-marketing initiatives at Havas PR for the past three years, from veterans support to Haiti earthquake relief, I am thrilled to be helping out an education program recognized for its great work in traditional and Indian law. Education projects have always been a passion of mine. I currently run an after-school [...]
Dec 05, 2012 | Categories:CSR, Features, Media, PR | Tags: 12 Days of Havas, American Indians, corporate social responsibility, CSR, giving, indigenous peoples, Indigenous Peoples Law & Policy Program, James Anaya, James E. Rogers College of Law, law school, media relations, Native Americans, public relations, tribal governments, University of Arizona | Leave A Comment »
On Dec. 12, Havas PR will launch its new publishing wing, 120M Books, with its first e-book, What’s Next? What to Expect in 2013. To celebrate, Havas PR is launching the 12 Days of Havas, an initiative for which staff will donate time to a different charitable organization every day for 12 straight days leading [...]
Nov 30, 2012 | Categories:CSR, Features, PR | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, agency initiative, charitable giving, charities, City Harvest, collaboration, corporate social responsibility, creativity, CSR, giving, GMHC, Havas PR, holidays, Hurricane Sandy, Jay Williams, Madison Avenue, passion, public relations, publishing, rebranding, Ronald McDonald House, thought leadership, volunteering | 2 Comments »
[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]
Aug 20, 2012 | Categories:CSR, Features, Health and Wellness, Media, Trends, Youth | Tags: "Aging: Moving Beyond Youth Culture", aging, anti-aging, BCC Research, brain, brain health, Canada, communications, consumers, corporate social responsibility, CSR, Daniel Kahneman, Edward Bernays, euro rscg, Fast and Slow, Forbes.com, gratification, marketers, Marketing, Michael Bloomberg, mobility, Neuromarketing, Nobel Prize for Economics, old age, Prosumer Report, Robert Trivers, Thinking, unconscious desires, United States, Youth, youthful | Leave A Comment »
This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]
Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »
Google recently announced a donation of a not-too-shabby $100 million to education initiatives and other causes this year. And the global behemoth is not alone in its jaw-dropping good-heartedness; in spite of an idling economy, 72 percent of companies now have formal corporate responsibility programs. That’s up 10 percent from last year. And it’s starting [...]
Jan 18, 2012 | Categories:Brainsnacks, CSR, Social Media, Technology, Trends | Tags: cause, CEOs, corporate social responsibility, corporations, CSR, David Jones, Google, not-for-profit, philanthropy, Power of Thai, Thailand, Who Cares Wins | Leave A Comment »
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Dec 07, 2010 | Categories:Advertising, CSR, Features, Trends | Tags: anger, Anna Nicole Smith, bankruptcy, Bernard Madoff, BP, branding, Brands, celebrities, Chelsea Handler, climate change, Coca-Cola, corporate social responsibility, corporations, CSR, Dow Chemical, Felipe Calderón, FEMSA, hydrofluorocarbons, innovators, Lindsay Lohan, Marilyn Monroe, Michael Jackson, microfinance, PepsiCo, reinvention, second chances, social entrepreneurship, social value, spokespeople, The New York Times, Tiger Woods, Tony Hayward, Tony Soprano, Trends, trendspotter, trendspotting, trust, U.N., Unilever, Wal-Mart | 3 Comments »
