[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]
Aug 20, 2012 | Categories:CSR, Features, Health and Wellness, Media, Trends, Youth | Tags: "Aging: Moving Beyond Youth Culture", aging, anti-aging, BCC Research, brain, brain health, Canada, communications, consumers, corporate social responsibility, CSR, Daniel Kahneman, Edward Bernays, euro rscg, Fast and Slow, Forbes.com, gratification, marketers, Marketing, Michael Bloomberg, mobility, Neuromarketing, Nobel Prize for Economics, old age, Prosumer Report, Robert Trivers, Thinking, unconscious desires, United States, Youth, youthful | Leave A Comment »
This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]
Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »
With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us scheduled within a microdot of [...]
Jul 02, 2012 | Categories:Features, Insights, Technology, Trends | Tags: Amsterdam, Belize, Buenos Aires, consumers, economy, ecotourism, Google, hyperlocal, Internet, July 4, local, reboot, recharge, respite, Shanghai, staycation, travel, vacation, wireless | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] If we want to characterize the growth in many industries as slowing to a plateau, then the PR industry’s growth might be best described as mountainous. Whether we recognize it or not, there’s a change in our society that is turning people into social [...]
Jun 20, 2012 | Categories:Features, PR, Social Media, Trends | Tags: balance, consumers, Facebook, iPhone, news, PR, public relations, Social Media, social networking, Trends, Twitter | Leave A Comment »
In giving us Best Social Media Marketing Theory from the Bees Awards, an international jury decided that our “Love (and Sex) in the Age of Social Media” white paper inspired the communication and marketing profession and best demonstrated the strengths of social media platforms in our category to answer a client’s challenge. Based on an [...]
Jun 08, 2012 | Categories:Agency News, Marketing, Social Media | Tags: Bees Awards, consumers, digital, Durex, love, Social Media, social media marketing theory, USA Today | Leave A Comment »
You’re aware, surely, of that super-creepy, toe-jam-colored creature who peddles Lamisil on TV commercials by burrowing beneath toenails to infect them with athlete’s foot? In our new age of disgusting, rather than scaring, consumers into action, the fungus as spokesperson is unsavory, but also a success story. That’s because advertisers who want to compel consumers [...]
Apr 26, 2012 | Categories:Advertising, Brainsnacks, Health and Wellness, Trends | Tags: advertising campaign, advertising trends, anti-smoking campaign, Arizona State University, consumers, gross-out factor, methamphetamine, New York City, print advertising trends, shock value | Leave A Comment »
Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish aplomb and keep making hits. In [...]
Aug 16, 2011 | Categories:Brands, Features, Marketing, PR, Social Media, Trends | Tags: always on, blur, Brand Me, consumers, cougar, curate, disrupt culture, globalism, Madonna, marketer, Marketing, mycasting, showmanship, trendsetter, trendspotter | Leave A Comment »
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Jun 27, 2011 | Categories:Brands, Features, Marketing, Politics, PR, Social Media | Tags: abortion, Alaska, Apple, Barack Obama, branding, Brands, candidates, Cannes Lions, Chiat, Clow, consumers, David Plouffe, economy, Facebook, gay marriage, iPad, issues, Jonathan Salem Baskin, Mitt Romney, Newt Gingrich, Osama bin Laden, presidency, Rick Santorum, Sarah Palin, Shepard Fairey, slogan, Social Media, transparency, USA Today, values, voters, Weinergate, Yes We Can | Leave A Comment »
Originally posted on the Huffington Post. This is the fourth in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Whether or not, like Woody Allen, you’ve experienced sex as the most fun [...]
Feb 16, 2011 | Categories:Features, Insights, Social Media | Tags: AreYouInterested.com, Betty Confidential, Christopher Lee, Clay Shirky, consumers, Craigslist, e-dating, eroticism, Euro RSCG Worldwide PR, Facebook, First Amendment, homophobia, Internet, love, Lovely Faces, Match.com, networking, online dating, online erogenous zone, privacy, Prosumers, romance, sex, sex ads, sleep, SNAP Interactive, Social Media, social network, social software, Time, trialogues, Woody Allen, Zoosk | Leave A Comment »
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
It has been a while since we’ve heard people talk about “the death of advertising.” A few years back, the birth of social media and interactive marketing had ad watchers sounding the death knell, but we now know that although advertising (and media in general) has changed, the ad biz has certainly not disappeared—and is [...]
Jan 26, 2011 | Categories:Advertising, CSR, Features, Marketing, Media, PR | Tags: Advertising, Arnold Worldwide, consumers, creative class, crowdsourcers, crowdsourcing, CSR, David Jones, death of advertising, design, Gap, Havas Worldwide, interactive marketing, Levi's, Marketing, Mayor Bloomberg, One Young World, PR, Social Media, social responsibility, The Tipping Point | Leave A Comment »
The “homeless man, golden voice” phenomenon has not only had me on YouTube more than usual this week, but it’s also gotten me to really think about my career path and life in general. More specifically, I’ve been thinking, What am I waiting for? Sometimes all it takes is a true feel-good story to make [...]
Jan 07, 2011 | Categories:Features, Insights, Marketing, PR | Tags: big idea, Brands, campaign, career, consumers, Council of Public Relations, Cover Girl, Ellen DeGeneres, golden voice, Marc Pritchard, Old Spice, PR, Procter & Gamble, public relations, taking chances, Ted Williams, YouTube | 1 Comment »
You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]
Dec 03, 2010 | Categories:Advertising, Features, Social Media, Trends | Tags: Advertising, Austin, Brands, California, consumers, Facebook, followers, food fests, food trucks, gourmet food trucks, Heavenly, Heinz, Lake Tahoe, Los Angeles, mobile billboard, New York, Social Media, The New York Times, tweet, Twitter, Zagat | Leave A Comment »
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]
Nov 29, 2010 | Categories:Advertising, Features, Politics, Social Media, Trends | Tags: Alaska, anger, Aqua Buddha, AT&T, Australia, banks, Barack Obama, Bill Clinton, Boardwalk Empire, Brands, Buddhist, Chris Matthews, consumers, cyberstalking, Dalai Lama, defense, Denny's, digital media, domestic violence, eavesdropping, Election Day, elections, emotion, FP7 Doha, freedoms, Gap, government, iPhone, Jack Conway, John Yarmuth, Keith Olbermann, Kentucky, millennials, MSNBC, Nancy Pelosi, network, nostalgia, Politics, poor, privacy, Prohibition, Rand Paul, Saddam Hussein, Samsung, school, Seth Godin, Sigmund Freud, Social Media, SoMe, taxes, Tea Party, Trends, tweet, Twitter, U.K., U.S. | 11 Comments »
One thing I love about working with ERWW PR is the interaction I’m able to have with people every day. I am constantly finding new ways to build relationships with three types of people: clients, consumers and colleagues. During the course of my internship, I, along with other interns, have been using social media as [...]
Jul 08, 2010 | Categories:Advertising, Features, PR, Social Media | Tags: 140 characters, blog, consumers, Euro RSCG Worldwide PR, Facebook, interns, MySpace, paid promotional trending topic, Social Media, social network, Toy Story 3, Twitter, Twitterverse | 1 Comment »
