Posts Tagged ‘consumer analysis’

Trendspotting: Your Brain on Marketing

The Brave Neuro World Can the latest in brain imaging reveal much about why and how we buy? “Neuromarketing” is a topic of interest to marketers the world over (if you don’t believe us, check out the multilingual Google News results). This burgeoning field continues to stir debate—a recent New York Times op-ed on the [...]