We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]
Apr 15, 2013 | Categories:Agency News, CSR, Media, PR, Youth | Tags: @havaspr, awards, Bob Woodruff Foundation, breast cancer, Bulldog Reporter, Bulldog Reporter Media Relations, business, cause, client service, collaboration, community, Ford, fundraiser, government, innovation, Media, media strategy, nonprofit, One Young World, Pittsburgh, Stand Up For Heroes, strategy, Warriors in Pink | Leave A Comment »
Havas PR North America is passionate about cause work—and we think that’s an understatement. In January, we were named to PR News’ CSR A-List for the second year in a row, for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every [...]
Apr 08, 2013 | Categories:Agency News, CSR, Marketing, Media, PR | Tags: @havaspr, Baker's Dozen, breast cancer, cause, cause-related marketing, community, CSR, CSR A-List, Ford, good work, Havas PR North America, media coverage, nonprofit, One Young World, Pittsburgh, PR News CSR A-List, SABRE, Warriors in Pink | Leave A Comment »
[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]
Feb 27, 2013 | Categories:Brands, Features, Media, Social Media, Trends | Tags: brand, branding, celebrity, CEO, community, Connecticut, David Collins, death, Facebook, Forbes.com, haring, journalist, Legacy.com, life directive, Life Without End, memorial service, Mindy McCready, newspaper, Nina Lentini, obit, obituary, People, personal brand, position, positioning statement, Princess Di, Social Media, survivors, The Day, The New York Times, transparencys, Whitney Houston, will | Leave A Comment »
We’re thinking good thoughts for the new year and hoping for peace on earth. One way Havas PR North America is working toward that goal: We volunteered to build a Web presence for one of the young angels of Newtown, Emilie Parker. Emilie’s family created a fund to support Sandy Hook parents in taking time [...]
Dec 26, 2012 | Categories:Agency News, CSR, PR, Youth | Tags: community, Connecticut, Emilie Parker, Havas PR North America, new year, Newtown, peace, Sandy Hook | Leave A Comment »
[Originally posted on Forbes.com.] With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character [...]
Dec 12, 2012 | Categories:Brands, Features | Tags: Amazon.com, authentic, authentic communication, bad boy, BitTorrent, branding, character, community, content, corporate culture, customer service, Delivering Happiness, Downtown Project, Fast Company, Forbes.com, good guy, human element, Jeff Bezos, Noah Fleming, old-fashioned values, open communication, personal branding, The 4-Hour Workweek, Timothy Ferriss, Tony Hsieh, Venture for America, Zappos | Leave A Comment »
Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]
Dec 03, 2012 | Categories:CSR, Features, Media, PR, Social Media | Tags: #GivingTuesday, 12 Days of Havas, 120M Books, Black Friday, Bob Woodruff Foundation, celebrity, charitable organizations, community, CSR, Cyber Monday, doing good, Donna Karan, Havas PR, Heroes at Home, holidays, Hurricane Sandy, media relations, philanthropy, PR News CSR A-List, retail, shopping, Urban Zen Foundation, veterans, Warriors in Pink, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
[Originally posted on Forbes.com.] In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some cities have been [...]
Oct 19, 2012 | Categories:Brands, Features, Insights, Politics, Technology, Trends, Youth | Tags: Brown University, Buddy Cianci, California, community, creativity, Facebook, Forbes, G-20, innovation, John F. Kennedy Jr., Juliån Castro, Luke Ravenstahl, Mark Zuckerberg, Obama, Palo Alto, Pittsburgh, Pittsburgh Promise, place, place making, power, Providence, San Antonio, Stanford University, Steve Jobs, Ted Kennedy, Youth | Leave A Comment »
This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
Are you looking for new ways to make inroads with African-American customers or clients? Community outreach might be the ticket. In fact, 84 percent of African Americans agree that companies that make sincere efforts to be a part of their local community deserve their loyalty, according to the Yankelovich Monitor “Multicultural Study 2010.” By incorporating [...]
Jul 23, 2012 | Categories:Brands, CSR, Features, Health and Wellness, Marketing, PR | Tags: African American, audit, community, community outreach, eye health, health, local, Marketing, multicultural, National Council of Negro Women, partnership, Transitions Optical | Leave A Comment »
Many American plates this week will be filled with hot dogs, potato chips and pickles, followed by apple pie à la mode. But many might actually look more like this: uncured turkey dogs in whole-wheat buns, sweet potato chips, locally canned pickles, gluten-free pie stuffed with unsprayed apples, and ice cream made from scratch with [...]
Jul 02, 2012 | Categories:Agency News, Health and Wellness, Trends | Tags: annual trends report, community, economy, farmers markets, food, GMO, health, local, Trends, U.S. | Leave A Comment »
This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Nov 28, 2011 | Categories:Advertising, Brands, Features, Marketing, Social Media, Technology, Trends | Tags: authenticity, Beck's, Brands, Chrysler, community, digital, Dr Pepper Ten, farmers markets, gender gap, Green Box, Jell-O, Levi's, local, mobile, Net-a-Porter, Occupy Wall Street, Prosumers, smartphones, Steve Jobs, Style.com, Summer's Eve, Top Chef, tradition, transparency, Trends, trends 2012, Twitter, vitaminwater, Wendy's | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
As someone who has made a career of tracking trends, I have not let this whole notion of local gone loco escape my sights. I’ve talked for a while about global going local, due in large part not only to our newfound connectivity on all things social media, but also to our renewed interest in [...]
May 09, 2011 | Categories:Features, Social Media, Trends | Tags: antisocial, Bowling Alone, city life, city living, community, Connecticut, connectivity, global going local, Howard Hughes, local, Local is the new global, localism, Manhattan, Social Media, suburbs | Leave A Comment »
With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Apr 18, 2011 | Categories:CSR, Features, Social Media, Technology, Trends | Tags: change, charity, Charity: Water, collaboration, community, creativity, CSR, Egypt, Euro RSCG Worldwide, Euro RSCG Worldwide PR, Gen Y, good works, Iran, Japan, Justin Bieber, Kellan Lutz, Lady Gaga, Marian Salzman, millennials, mobile, pop culture, PR, Prosumer Report, public relations, social issues, Social Media, socially responsible, Taylor Swift, Trends, Tunisia | 1 Comment »
Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided [...]
Jul 12, 2010 | Categories:Features, Marketing, Media, Politics, PR, Social Media | Tags: balance, born-again lifestyles, brand, career, community, consumerism, Euro RSCG Worldwide PR, forecast, internships, local, Marian Salzman, Marketing, metrosexual, mycasting, old media, personal brand, prime crisis, public relations, Robin Roberts, Social Media, Stamford Advocate, The Sisterhood, trendspotting | 1 Comment »
We approach next year having lived through the worst economic meltdown since the crash of the 1930s and are now navigating the waves that this has sent through every aspect of life—social, political, ecological. One phenomenon will weave through all of them: social media. It will be the greatest driver of all trends worldwide next [...]
Dec 11, 2009 | Categories:Features, Insights, Politics, Social Media, Trends | Tags: 2010 trends, Balloon Boy, bonuses, brain health, brain injuries, celebrity, Cold War, community, David Letterman, DIY, economy, fundraising, higher education, hyperlocalization, hyperpolarization, insourcing, Iran, J. Crew, Jon and Kate, Media, mobmedia, North Korea, Obama, Octomom, Pakistan, parents, peace, post-traumatic stress disorder, religion, sexual misconduct, Social Media, soldiers, terrorist, the bomb, traumatic brain injuries, tuition, world economy | Leave A Comment »
