Posts Tagged ‘communication’

Branding the Pope

Branding the Pope

[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]


Trendspotting: Leading Expression

To announce his support of same-sex marriage, Barack Obama used just a couple of sentences. But in speaking from the heart, he seems to have won the support of far more constituents than when he’d previously been vague about his standing. That’s the thing about communication: ’Tis better to do it, and authentically, than not [...]


Trendspotting: Sex, Lies and Integrity

Right now, corporate distrust is at a record high: First there were the Enron and Bernie Madoff scandals, then that whole Wall Street crisis, followed by revelations about John Edwards. More recently, Best Buy CEO Brian Dunn was dismissed (with a $6 million severance package) after allegations that he had an inappropriate friendship with a [...]


The Waiting Is Over

The Waiting Is Over

Anticipation, they say, is often more nerve-wracking than completing the task. I, along with three other interns, could not wait to start working with @erwwpr and One Young World. Feeling on top of the world as we stepped into the castle-looking PPG Place, we began our summer adventure. As you might know, the One Young [...]


Trendspotting: Nothing Sub in the Text

Just Our Type We’re texting more and talking less—and it’s saying a lot We’re spending considerably less time gabbing on our phones these days; not because we’re communicating less, but differently. About a third of us now say we’d rather text a friend than call. It’s easy to see why: Texting requires less time and [...]


Trendspotting: Smile, You’re on Twitter

Emoticon Marketing As emoticons pick up steam, more marketers—and even scholars—turn to them for sentiment analysis If you believe the New York Times, there’s been an explosion of emoticon usage in the email exchanges of the dourest of colleagues; if you believe Jezebel,


Between Texts

Between Texts

We are an instant gratification society with an insatiable need for communication. Call it an addiction. While others might lament this, the fact is, it’s shaping our social habits. One example is the migration from email to instant messaging in the office—and in life. (It’s odd to think of email as a more discursive mode [...]


Voice Calls Are Going Bye Bye, Birdie

Voice Calls Are Going Bye Bye, Birdie

Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. Remember that scene in Bye Bye Birdie in which a teenaged Ann-Margret starts a telephone chain with all her friends? For the millennial generation, making actual phone calls feels about as relevant as a musical that’s set in the 1950s. True, “Glee” has made the younger [...]


Prosumers in E-Love

Prosumers in E-Love

Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]


Net Gain

Net Gain

This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]