[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]
Feb 13, 2013 | Categories:Features, Insights, Social Media, Technology, Youth | Tags: cellphone, child, children, college, connection, connectivity, day care, email, Facebook, George Washington University, helicopter parent, involvement, National Survey of Student Engagement, NPR, parent, parenting, phone, preschool, smartphone, student, text, tweet, Twitter | 1 Comment »
[Originally posted on Forbes.com.] I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. But most of the personal branding conversation doesn’t focus on the age at which we begin branding; it focuses more on adults [...]
Jan 09, 2013 | Categories:Brands, Features, Social Media, Trends, Youth | Tags: Blue Ivy, branding, Brands, career, children, college, community brands, company brands, conference brands, domain, hiring, name, parenting, personal brands, school, search engine, TED | Leave A Comment »
[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »
[Originally posted on the Huffington Post.] This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 07, 2012 | Categories:Features, Technology, Trends, Youth | Tags: austerity, Collaborative Consumption, college, consumer confidence, debt, double dip, education, Europe, food stamps, frugal consumption, Greece, millennials, poverty, sharing economy, Spain, Technology, the economy, the Huffington Post, Trends, trendspotter, trendspotting, unemployment, virtual, What's Next? | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] It’s the end of the summer, and well-rested students are loading up their trunks and heading back to school. In the upcoming weeks, campuses will be abuzz again—the summer silence replaced with the energy of a new school year. Amid the summer stories recounted [...]
Aug 27, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: Apple, Babson Survey Research Group, back to school, Bill Gates, Bloomberg.com, college, college debt, diploma, education, entrepreneurialism, Facebook, Internet, Mark Zuckerberg, Microsoft, PayPal, Peter Thiel, Pink Floyd, Steve Jobs, students loans, Thiel Fellowship | Leave A Comment »
This is the fifth in a series of 10 posts about different aspects of CEO branding. At every level, the future of America depends on raising the educational level of the whole population. Gone are the mass-production jobs that allowed low-skilled people to get work in a factory operating a machine and earn a pretty [...]
Jul 20, 2012 | Categories:Brands, Features, Insights, Youth | Tags: business leaders, business school deans, C-suite, Caterpillar, CEO, CEO branding, CEOs, college, early-childhood education, education, James Owens, labor, learning, M.B.A., management, North Carolina State University, strategic thinking, The Wall Street Journal, university | Leave A Comment »
The greatest indicators of success in life? You already know it’s helpful to have a daddy with the bank account to support an Ivy League education—and essential to have grit and determination. But some new research shows that there are certain other variables that predispose young people to climb to higher rungs. For example, co-workers [...]
Jul 11, 2012 | Categories:Brainsnacks, Trends, Youth | Tags: college, demographic, guilt, Ivy League, leadership, leadership traits, leadership trends, liberal arts degree, Mitt Romney, Mormon, Mormonism, psychology, STEM fields, success traits, traits of leaders | Leave A Comment »
[Originally posted on the Huffington Post.] In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our [...]
May 07, 2012 | Categories:Advertising, Brands, Features, Insights, PR, Social Media, Youth | Tags: 9/11, Advertising, anger, Brands, business, Chevy, Chrysler, college, consumer confidence, Daniel Gardner, fear, fearless, fearlessness, France, French elections, Generation Y, Germany, GMOs, Google, Hermes, hope, Israel, Japan, Martin Luther King Jr., Obama, Palestine, PR, presidential election, public relations, retail, South Sudan, student loan debt, student loans, suburbs, World War II | Leave A Comment »
[Originally posted on the Huffington Post.] I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently [...]
Apr 30, 2012 | Categories:Features, Insights, Politics, Social Media, Technology, Trends, Youth | Tags: "An American Family", American family, Ann Romney, Barack Obama, blended families, college, divorce, election, Facebook, family, Foursquare, income gap, interracial marriage, jobless millennials, John Edwards, Luiz Inacio Lula da Silva, Lula da Silva, millennials, Mitt Romney, Newt Gingrich, nuclear family, same-sex marriage, Sheryl Sandberg, social norms, Technology, Twitter, unwed mothers | Leave A Comment »
[Originally posted on the Huffington Post.] Now that the recession has retreated just a bit from American shores, we’re being allowed a better look at its aftermath. To be frank, it’s not pretty, especially for millennials and their parents. Many of the latter co-signed on student loans and must cope with the loss of a [...]
Mar 23, 2012 | Categories:Features, Insights, Youth | Tags: American Dream, American optimism, AmeriCorps, college, education, helicopter parents, millennials, millennials unemployment, mortgage crisis, prime crisis, recession, STEM, STEM degrees, student loan debt, student loans, unemployment, value of education | Leave A Comment »
The College Catwalk More and more college students are banishing sweatpants in favor of statement-making luxury labels That stereotype about the rumple-haired college student who rolls out of bed and into the classroom wearing sneakers and sweatpants is not ringing true these days. Especially along the tree-lined paths of Ivy League campuses, today’s university students [...]
Oct 24, 2011 | Categories:Brainsnacks | Tags: Abercrombie & Fitch, campus fashion, college, college fashion, college fashionista, college football, college football uniforms, cultural trends, fashion trends, Ivy League, university | Leave A Comment »
A Major Upheaval U.S. college students are encouraged to major in STEM fields to fill empty positions and rev the economy When it comes to the American job market, or lack thereof, there are some troubling incongruities. For instance: Why, with 14 million people pounding the pavement looking for work, do 52 percent of U.S. [...]
Oct 17, 2011 | Categories:Brainsnacks | Tags: college, cultural trends, economy, education, job market, jobs, majors, millennials, STEM degrees, students, Technology, unemployment, university, workers | Leave A Comment »
As the 10th anniversary of Sept. 11 approaches, we remember those who died, we try to give voice to the collective emotions we felt then and still carry today, and we consider how the decade since the attacks has shaped us. But it is especially enlightening to realize what it all means to today’s 20-somethings, [...]
Jul 22, 2011 | Categories:Features, Youth | Tags: 20-somethings, 9/11, 9/11 anniversary, Afghanistan, Call of Duty, CNN, college, economy, entrepreneurs, fallen soldiers, Fast Company, gaming, Generation Y, Ground Zero, Iraq, joblessness, Middle East, military, millennials, Navy SEALs, Osama bin Laden, Sept. 11, student loans, terror attacks, the economy, The Wall Street Journal, unemployment, video games, Youth | Leave A Comment »
CNN recently announced that sharply rising college costs are pricing out the middle class. “Tuition and fees at public universities have surged almost 130 percent over the last 20 years—while middle class incomes have stagnated,” the article attributes to the College Board. The nitty-gritty: In 1988, the average tuition and fees for a four-year public [...]
Jun 21, 2011 | Categories:Features, Trends | Tags: CNN, college, College Board, college costs, college loans, community college, Department of Education, online courses, Parthenon Group, private college, public college, student loans, swirling, tuition | Leave A Comment »
Originally posted on the Huffington Post. I just want to say one word to you. Just one word. Value. Okay, that wasn’t exactly how it went. But just as our view of plastics has changed significantly since the era of The Graduate, the American dream of the 1960s—marriage, a family, a house in the suburbs [...]
Jun 02, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American Dream, Bill Gates, college, college education, Dutch universities, entrepreneurs, entrepreneurship, higher education, Maastricht University, Mark Zuckerberg, New York City, online education, online university, open textbooks, Pew Research, science, Social Media, Technology, The Wall Street Journal, U.K. universities, university, university education, University Facts, University of Phoenix, University of Warwick, value | Leave A Comment »
I’ve recently returned from parents’ weekend at Penn State University, where my oldest daughter is a freshman. In the seven weeks since she left home, we’ve Skyped a few times, texted and had the occasional phone call. (The phone calls generally come at random times as she’s crisscrossing the massive campus.) I’ve tried mightily to [...]
Oct 11, 2010 | Categories:B2B, Features, Social Media, Technology | Tags: BlackBerry, college, Facebook, online, parenting, Penn State University, Skype, snail mail, texting, The Wall Street Journal | 1 Comment »
