In 2010, Americans alone used 38.6 billion glass bottles and 71.9 billion plastic bottles, recycling just 33 percent of the glass and 27 percent of the plastic. PepsiCo wants to increase the recycling rate to 50 percent by 2018 and is creating an incentive for its recycling push with bonus points rewarded to customers who [...]
Aug 13, 2012 | Categories:Advertising, Brainsnacks, CSR, Marketing, Social Media, Trends | Tags: advertising trends, Americans, Coca-Cola, CSR trends, Dream Machine Pepsi, Facebook, green trends, Honest Tea, marketing trends, Pepsi, PepsiCo, recycling, recycling trends, social media trends, The Great Recycle, Times Square | Leave A Comment »
This is the sixth in a series of 10 posts about different aspects of CEO branding. As a CEO, you are not only responsible for profitability and productivity, but you’re also the top representative for the views and philosophies of the company you lead. Your company website no doubt has pages dedicated to what your [...]
Jul 23, 2012 | Categories:Brands, Features, Insights, Media, PR, Social Media | Tags: AT&T, blog, book, broadcast media, C-suite, CEO, CEO branding, CEOs, Coca-Cola, content, Dean Kamen, ghostwriter, Google, great story, Internet, magazine, newspaper, Patch, PowerPoint, Seth Godin, speaking, storytelling, TED, the Huffington Post, Tony Robbins, video, website, writing | Leave A Comment »
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Dec 07, 2010 | Categories:Advertising, CSR, Features, Trends | Tags: anger, Anna Nicole Smith, bankruptcy, Bernard Madoff, BP, branding, Brands, celebrities, Chelsea Handler, climate change, Coca-Cola, corporate social responsibility, corporations, CSR, Dow Chemical, Felipe Calderón, FEMSA, hydrofluorocarbons, innovators, Lindsay Lohan, Marilyn Monroe, Michael Jackson, microfinance, PepsiCo, reinvention, second chances, social entrepreneurship, social value, spokespeople, The New York Times, Tiger Woods, Tony Hayward, Tony Soprano, Trends, trendspotter, trendspotting, trust, U.N., Unilever, Wal-Mart | 3 Comments »
