Mayor of New York, a Helluva Brand
[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]
Reinvention, Part II
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Sneak Peeks Into the Future
Being new to trendspotting, I felt a little out of place at this year’s WorldFuture 2010 conference, put on by the World Future Society—as if I was the only person not developing some type of artificially intelligent machine in my basement. But I soon realized that there is a lot to learn and understand now [...]
Why Purple Will Be the New Blue
Originally posted on the Huffington Post. Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, [...]
The Future of Fashion
I recently contributed to Fashion Futures 2025, a forward-thinking project that I’m excited about. The initiative, which launched last week, was a call to arms for companies across the global fashion industry to plan for a sustainable future, taking into account the environment and the living conditions of their customers, suppliers and employees. But I believe [...]
Social Media Emerges as Community Glue
Originally posted on the Huffington Post. The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward [...]
Lessons from Legends at One Young World
Originally posted on the Huffington Post. The inaugural One Young World summit under way this week in London is a next-generation Davos: a gathering of hundreds of future leaders from the world’s 192 countries. All under age 30, they’re bringing youthful energy, passion, optimism and creativity to the most challenging issues facing people around the globe [...]
Ten Trends of 20-Somethings
Originally posted on the Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the [...]
Looking (Back) into the Future
In my last post I shared The Futurist magazine’s top trend forecasts for 2010 and beyond. Admittedly, some of it seems a little out-there, from brain-to-brain telepathy to extraterrestrial life. But one person’s science fiction is another person’s getting to the future first. The Futurist has a compelling track record—its editors have been compiling the [...]
Looking into the Future
We’ve just spent the past week counting the days, hours and minutes until we could finally put the last decade behind us, but many of us have been looking toward 2010 for months. This will be a year in which social media continues its reinvention of all facets of global society, and technology will continue [...]
Copenhagen: A Missed Opportunity for the Planet
Copenhagen was a failure. Despite going into it with fairly measured expectations, the agreement, or lack of it, is a massive disappointment and a costly missed opportunity for the planet. What we needed from the Copenhagen summit was a global, binding and fair climate agreement, and we came out of it with none of those [...]
When Is Local Too Local?
creativecommons.org/by unhindered by talentEarlier this week I read an article in The Advocate of Stamford, Conn., about a mayoral candidate describing his plans to bolster funding for the police force. He said he wants to develop SWAT teams and hostage negotiators, then referred to several major corporate offices in Stamford and said, “I think we’re [...]
Euro RSCG Proud
There’s a reason people are calling Euro RSCG Worldwide the world’s hottest creative agency. In 2009 alone, we won the most hotly contested account of the year—some $110 million worth of business for Heineken USA’s flagship lager brands. We were praised by Cannes Lions CEO Philip Thomas as the creative highlight of the Cannes Lions [...]
