[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
After a 12-month research and judging process (more than 1 million nomination forms were sent to business leaders around the world), @erwwpr has been given a 2012 Corporate INTL Global Award in the category of Advisory Firm of the Year in New York for Brand Positioning. Readers of the magazine are legal and financial advisers, [...]
Aug 20, 2012 | Categories:Agency News, B2B, Brands | Tags: Advisory Firm of the Year, brand positioning, Brands, CEO, CEO branding, CEOs, Corporate INTL Global Award, personal branding, thought leadership | Leave A Comment »
This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
This is the ninth in a series of 10 posts about different aspects of CEO branding. This is not another piece about how a majority of Americans are overweight or obese. Nor is it a description of the way weight problems bear down on employee health and productivity. There are plenty of articles out there [...]
Jul 26, 2012 | Categories:Brands, Features, Health and Wellness | Tags: Anil Ambani, BMI, branding, business leaders, CEO, CEO branding, CEO Challenges, CEOs, Chris Boyce, Cleveland Clinic, competition, corporate wellness programs, Delos Cosgrove, exercise, Forbes, globesity, Google, happiness, health, healthy habits, marathon, mindfulness, obesity, perceptions, productivity, running, Russell Simmons, Virgin HealthMiles, weight prejudice, yoga | Leave A Comment »
This is the eighth in a series of 10 posts about different aspects of CEO branding. There’s a lot to be said for a CEO who manages to keep things on track with measured stewardship. Even in good times, when the media are all jazzed up with tales of business derring-do, there’s something heroic about [...]
Jul 25, 2012 | Categories:Brands, Features, PR, Technology, Trends | Tags: ambition, brand traction, branding, business leader, caution, CEO, CEO branding, CEOs, entrepreneurs, entrepreneurship, fear, innovation, opportunity, recession, risk | Leave A Comment »
This is the seventh in a series of 10 posts about different aspects of CEO branding. How quickly could you come up with a dozen examples of great creativity? My guess is it would take you an hour at most if you have a good Internet connection. Your examples might include a few movies, books, [...]
Jul 24, 2012 | Categories:Brands, Features, Trends | Tags: Apple, branding, CEO, CEO branding, CEOs, Charleston, creative war room, creativity, Detroit, innovation, inspiration, office location, Omaha, Paul Orfalea, Pittsburgh, radical recruitment, recruiting, Tucson | Leave A Comment »
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
This is the sixth in a series of 10 posts about different aspects of CEO branding. As a CEO, you are not only responsible for profitability and productivity, but you’re also the top representative for the views and philosophies of the company you lead. Your company website no doubt has pages dedicated to what your [...]
Jul 23, 2012 | Categories:Brands, Features, Insights, Media, PR, Social Media | Tags: AT&T, blog, book, broadcast media, C-suite, CEO, CEO branding, CEOs, Coca-Cola, content, Dean Kamen, ghostwriter, Google, great story, Internet, magazine, newspaper, Patch, PowerPoint, Seth Godin, speaking, storytelling, TED, the Huffington Post, Tony Robbins, video, website, writing | Leave A Comment »
This is the fifth in a series of 10 posts about different aspects of CEO branding. At every level, the future of America depends on raising the educational level of the whole population. Gone are the mass-production jobs that allowed low-skilled people to get work in a factory operating a machine and earn a pretty [...]
Jul 20, 2012 | Categories:Brands, Features, Insights, Youth | Tags: business leaders, business school deans, C-suite, Caterpillar, CEO, CEO branding, CEOs, college, early-childhood education, education, James Owens, labor, learning, M.B.A., management, North Carolina State University, strategic thinking, The Wall Street Journal, university | Leave A Comment »
This is the fourth in a series of 10 posts about different aspects of CEO branding. Where does the buck stop in your organization? U.S. President Harry S. Truman spelled it out with a sign on his desk: “The buck stops here!” With those words, which he also keenly referenced in speeches, he explicitly took [...]
Jul 19, 2012 | Categories:Brands, Features, Insights | Tags: accountability, accountable, BP, business leaders, CEO, CEO branding, CEOs, dignity, employees, fairness, Harry S. Truman, Howard Schultz, humility, News Corp., News of the World, president, respect, Rupert Murdoch, shareholders, Starbucks, The buck stops here, Tony Hayward, trust | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]
Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »
Right now, corporate distrust is at a record high: First there were the Enron and Bernie Madoff scandals, then that whole Wall Street crisis, followed by revelations about John Edwards. More recently, Best Buy CEO Brian Dunn was dismissed (with a $6 million severance package) after allegations that he had an inappropriate friendship with a [...]
Jun 29, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Bernie Madoff, Best Buy, Best Buy CEO, Brian Dunn, C-suite, C-suite leadership, CEOs, chief executives, communication, Enron, honesty, John Edwards, leaders, leadership, leadership trends, lying, Rielle Hunter, Scott Thompson, transparency, truthfulness, Wall Street crisis, Yahoo, Yahoo CEO | Leave A Comment »
Believe it or not, there’s such a thing as healthy narcissism. Characterized by high self-esteem and a major desire for authority, it’s tolerable, sometimes even helpful. And then there’s unhealthy narcissism, the variety that gives a person an inhuman sense of entitlement and the willingness to exploit others. A new study has determined that unhealthy [...]
Feb 28, 2012 | Categories:Brainsnacks, Trends | Tags: anxiety, CEOs, cortisol, employees, health trends, Madonna, narcissism, narcissistic CEOs, Newt Gingrich, psychology, research, science, stress, yoga | Leave A Comment »
Google recently announced a donation of a not-too-shabby $100 million to education initiatives and other causes this year. And the global behemoth is not alone in its jaw-dropping good-heartedness; in spite of an idling economy, 72 percent of companies now have formal corporate responsibility programs. That’s up 10 percent from last year. And it’s starting [...]
Jan 18, 2012 | Categories:Brainsnacks, CSR, Social Media, Technology, Trends | Tags: cause, CEOs, corporate social responsibility, corporations, CSR, David Jones, Google, not-for-profit, philanthropy, Power of Thai, Thailand, Who Cares Wins | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »