[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]
Feb 27, 2013 | Categories:Brands, Features, Media, Social Media, Trends | Tags: brand, branding, celebrity, CEO, community, Connecticut, David Collins, death, Facebook, Forbes.com, haring, journalist, Legacy.com, life directive, Life Without End, memorial service, Mindy McCready, newspaper, Nina Lentini, obit, obituary, People, personal brand, position, positioning statement, Princess Di, Social Media, survivors, The Day, The New York Times, transparencys, Whitney Houston, will | Leave A Comment »
[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »
[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]
Jan 17, 2013 | Categories:Brands, Fashion, Features, Media, Social Media, Trends | Tags: actor, Badgley Mischka, Ben Affleck, Bradley Cooper, Brands, Carey Lowell, celebrity, Claire Danes, Emily Blunt, evolve, Fashion, girls, Giuliana Rancic, Glamour, Golden Globe Awards, HBO, Hugh Dancy, hyphenate, influencer, Jack Black, Jennifer Garner, Jimmy Fallon, Jimmy Kimmel, John Krasinski, Kate Hudson, Keith Urban, Kristen Bell, Lena Dunham, Liev Schreiber, Lincoln, Naomi Watts, Nicole Kidman, personal branding, personal brands, Pinterest, Polyvore, power couples, purple, red carpet, Richard Gere, Savannah Guthrie, star, style | Leave A Comment »
Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]
Dec 03, 2012 | Categories:CSR, Features, Media, PR, Social Media | Tags: #GivingTuesday, 12 Days of Havas, 120M Books, Black Friday, Bob Woodruff Foundation, celebrity, charitable organizations, community, CSR, Cyber Monday, doing good, Donna Karan, Havas PR, Heroes at Home, holidays, Hurricane Sandy, media relations, philanthropy, PR News CSR A-List, retail, shopping, Urban Zen Foundation, veterans, Warriors in Pink, What's Next? | Leave A Comment »
Every now and again, even the savviest of PR professionals can feel a little, well, uninspired. Too often we are tempted to tap the same bag of tricks when looking for ways to make some serious noise for clients. Celebrity spokespeople have long been a part of this business, and with good reason. What better [...]
Aug 18, 2011 | Categories:Brands, Features, PR | Tags: Abercrombie & Fitch, anti-spokesperson, celebrity, Jersey Shore, Mike Sorrentino, MTV, New Jersey, public relations, spokespeople | 2 Comments »
I am not a picture person. Sure, I’m fascinated by everyone’s pictures on Facebook, Twitter, Flickr and everywhere else in between. But in a world gone picture-obsessed and photo-sharing-wild, I wonder how I might be the only person on the planet who doesn’t document my life through photographs? I’m taking license here to try and [...]
Apr 20, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: blogs, Brown University, Cameron Diaz, celebrity, digital, Elf Yourself, Facebook, Fashion, Flickr, images, Kodak culture, LA Fitness, Middle East, New York City, OfficeMax, photos, physics, pictures, Richard Avedon, Richard Chalfen, Social Media, social media etiquette, Twitter | Leave A Comment »
In the wake of so much bad news 24/7, most of us cheered up a bit at Ted Williams’ rags-to-riches story. We all know the details: After a viral hit YouTube video, the golden-throated homeless man in Columbus, Ohio, became a guest on all the best couches (“Today,” “Late Night with Jimmy Fallon,” etc.) and [...]
Jan 17, 2011 | Categories:Advertising, Features, Marketing, Social Media | Tags: Brands, celebrities, celebrity, Cleveland Cavaliers, Columbus, economy, golden voice, Kraft, Late Night with Jimmy Fallon, marketers, Media, reality TV, reinvention, Social Media, Ted Williams, Today, underdog, YouTube | Leave A Comment »
This week Bristol Palin and Levi Johnston announced that not only are they back together, but they are also (again) engaged to be married. Unlike most couples, Bristol and Levi didn’t relay the exciting news to their families first. Instead, they landed an Us Weekly cover and told the world. The news set off a [...]
Jul 16, 2010 | Categories:Features, Media, PR, Social Media | Tags: "The Bachelor", "The Bachelorette", blog, branding, Bristol Palin, celebrity, CNN, David Letterman, divorce, Facebook, gossip, Heidi Montag, Hulk Hogan, Jessica Simpson, Kate Gosselin, Krista Sutter, Levi Johnston, Linda Hogan, Media, paparazzi, PR, reality TV, Spencer Pratt, Twitter, Us Weekly | Leave A Comment »
In today’s super-social society, judgment is passed at the speed of light. Almost as soon as the news breaks, the judgment drops. Whether it be a movie that doesn’t live up to its hype, a celebrity who has been involved in a scandal, or a simple wardrobe malfunction or fashion faux pas, the social media [...]
Jul 01, 2010 | Categories:Features, Insights, Social Media | Tags: action, business, celebrity, change, Colombia, Facebook, FARC, Fashion, guerrilla, Harvey Levin, Hillary Clinton, Internet, One Million Voices Against FARC, One Young World, Oscar Morales, Perez Hilton, Tom Cruise, Zurich | Leave A Comment »
We approach next year having lived through the worst economic meltdown since the crash of the 1930s and are now navigating the waves that this has sent through every aspect of life—social, political, ecological. One phenomenon will weave through all of them: social media. It will be the greatest driver of all trends worldwide next [...]
Dec 11, 2009 | Categories:Features, Insights, Politics, Social Media, Trends | Tags: 2010 trends, Balloon Boy, bonuses, brain health, brain injuries, celebrity, Cold War, community, David Letterman, DIY, economy, fundraising, higher education, hyperlocalization, hyperpolarization, insourcing, Iran, J. Crew, Jon and Kate, Media, mobmedia, North Korea, Obama, Octomom, Pakistan, parents, peace, post-traumatic stress disorder, religion, sexual misconduct, Social Media, soldiers, terrorist, the bomb, traumatic brain injuries, tuition, world economy | Leave A Comment »
