Our Latest Holmes Report and SABRE Honors
The Holmes Report has awarded Havas PR North America honorable mention for Midsize Agency of the Year, based on our annual Agency Report Card. This week, we await word about other Holmes honors for our finalists in its annual Gold SABRE awards program, which recognizes superior achievement in branding and reputation in North America: our [...]
Putting the Social in Social Responsibility
Originally posted on the Huffington Post. Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate largess. Lavish [...]
The Key to Happiness
Much has been written about the study published in Science last month that ranked the happiest states in the U.S. Economists Andrew J. Oswald of the University of Warwick in England and Stephen Wu of Hamilton College in New York analyzed data from 1.3 million Americans in all 50 states and the District of Columbia and compared [...]
The Color of Your Bra and Its Impact on Social Media
I’d like to share a sampling of recent Facebook updates: “Black” “Red” “Baby Blue” “Whatever is clean…but mostly black.” “A little personal isn’t it??” “Wishes he had put one on today…the girls could use a little support.” If you’re like me, you asked yourself last week, “Why in the world are all these people posting [...]
Sitting out the Super Bowl: The Choice of the Generation Next?
Super Bowl advertisements have long been a staple tactic of big brands looking to make a splash. Producing a creative and compelling spot to air during the most-hyped sports day of the year could be counted on to get your brand noticed and generate watercooler buzz in the days and weeks that follow. CBS, the [...]
How Should Marketers Use Social Media Now?
I wrote in my last post about the changing social media landscape and what the future might hold. The results of MicroDialogue’s survey for Euro RSCG of 1,228 social media users and analysis of thousands of conversations in online communities, along with a number of recent news articles, point to a major shift in user [...]
