[Originally posted on Forbes.com.] I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. But most of the personal branding conversation doesn’t focus on the age at which we begin branding; it focuses more on adults [...]
Jan 09, 2013 | Categories:Brands, Features, Social Media, Trends, Youth | Tags: Blue Ivy, branding, Brands, career, children, college, community brands, company brands, conference brands, domain, hiring, name, parenting, personal brands, school, search engine, TED | Leave A Comment »
[Originally posted on Forbes.com.] It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem that it might [...]
Dec 11, 2012 | Categories:Brands, Features, Marketing, Trends | Tags: accountant, career, Forbes.com, generalist, lawyer, Marketing, personal brand, personal branding, positioning, service, service practitioner, The New York Times Magazine, therapist | Leave A Comment »
On Korea’s Hug Day (Dec. 14), Twitter was a hotbed of niceness: The hashtag #stopcyberbullying trended when Miley Cyrus tweeted against cyberbullies in defense of her friends Kelly and Sharon Osbourne. Sadly, though, bullying continues—despite widespread efforts to stanch it, including new laws in Michigan, a movement in the U.K. to broaden the definition of [...]
Jan 10, 2012 | Categories:Brainsnacks, Social Media, Trends, Youth | Tags: #stopcyberbullying, anger, anger management, anti-bullying legislation, anti-bullying policies, behavior, bullies, bullying, career, cyberbullying, Miley Cyrus, office, Social Media, Steve Jobs, teen suicides, Twitter, workplace | Leave A Comment »
The “homeless man, golden voice” phenomenon has not only had me on YouTube more than usual this week, but it’s also gotten me to really think about my career path and life in general. More specifically, I’ve been thinking, What am I waiting for? Sometimes all it takes is a true feel-good story to make [...]
Jan 07, 2011 | Categories:Features, Insights, Marketing, PR | Tags: big idea, Brands, campaign, career, consumers, Council of Public Relations, Cover Girl, Ellen DeGeneres, golden voice, Marc Pritchard, Old Spice, PR, Procter & Gamble, public relations, taking chances, Ted Williams, YouTube | 1 Comment »
Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided [...]
Jul 12, 2010 | Categories:Features, Marketing, Media, Politics, PR, Social Media | Tags: balance, born-again lifestyles, brand, career, community, consumerism, Euro RSCG Worldwide PR, forecast, internships, local, Marian Salzman, Marketing, metrosexual, mycasting, old media, personal brand, prime crisis, public relations, Robin Roberts, Social Media, Stamford Advocate, The Sisterhood, trendspotting | 1 Comment »
