Inside the Cannes PR Lions Jury
[Originally posted on the Holmes Report.] I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information overload and some [...]
Selling a Presidency
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Ad Men
June has been a great month for men. We’ve seen some amazing baseball (even if credit wasn’t given where it was due, namely to Armando Galarraga), the Stanley Cup was won in game seven and the World Cup is back. Men have also been enjoying the spotlight in the ad space. At this year’s Cannes Lions International [...]
When Is Local Too Local?
creativecommons.org/by unhindered by talentEarlier this week I read an article in The Advocate of Stamford, Conn., about a mayoral candidate describing his plans to bolster funding for the police force. He said he wants to develop SWAT teams and hostage negotiators, then referred to several major corporate offices in Stamford and said, “I think we’re [...]
Thinking Campaigns
Why do people, places and things bubble up and sizzle and sell? It’s a question that has engaged marketers as long as the discipline has existed. Although the answers have changed, several truths remain constant: A successful campaign harnesses the power of one person, one vote; it flows through channels; it captures people’s imagination with memorable [...]
What Happened to the Political Media Revolution?
creativecommons.org/by the breakthroughI blogged back in July about how one of the biggest winners at the 2009 Cannes Lions International Advertising Festival was a brand the whole world has quickly grown to love: Barack Obama. Actually, it was his presidential campaign, headed by strategist David Plouffe, that won two major awards. He received the Cannes [...]
Euro RSCG Proud
There’s a reason people are calling Euro RSCG Worldwide the world’s hottest creative agency. In 2009 alone, we won the most hotly contested account of the year—some $110 million worth of business for Heineken USA’s flagship lager brands. We were praised by Cannes Lions CEO Philip Thomas as the creative highlight of the Cannes Lions [...]
