This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
This is the ninth in a series of 10 posts about different aspects of CEO branding. This is not another piece about how a majority of Americans are overweight or obese. Nor is it a description of the way weight problems bear down on employee health and productivity. There are plenty of articles out there [...]
Jul 26, 2012 | Categories:Brands, Features, Health and Wellness | Tags: Anil Ambani, BMI, branding, business leaders, CEO, CEO branding, CEO Challenges, CEOs, Chris Boyce, Cleveland Clinic, competition, corporate wellness programs, Delos Cosgrove, exercise, Forbes, globesity, Google, happiness, health, healthy habits, marathon, mindfulness, obesity, perceptions, productivity, running, Russell Simmons, Virgin HealthMiles, weight prejudice, yoga | Leave A Comment »
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
This is the fifth in a series of 10 posts about different aspects of CEO branding. At every level, the future of America depends on raising the educational level of the whole population. Gone are the mass-production jobs that allowed low-skilled people to get work in a factory operating a machine and earn a pretty [...]
Jul 20, 2012 | Categories:Brands, Features, Insights, Youth | Tags: business leaders, business school deans, C-suite, Caterpillar, CEO, CEO branding, CEOs, college, early-childhood education, education, James Owens, labor, learning, M.B.A., management, North Carolina State University, strategic thinking, The Wall Street Journal, university | Leave A Comment »
This is the fourth in a series of 10 posts about different aspects of CEO branding. Where does the buck stop in your organization? U.S. President Harry S. Truman spelled it out with a sign on his desk: “The buck stops here!” With those words, which he also keenly referenced in speeches, he explicitly took [...]
Jul 19, 2012 | Categories:Brands, Features, Insights | Tags: accountability, accountable, BP, business leaders, CEO, CEO branding, CEOs, dignity, employees, fairness, Harry S. Truman, Howard Schultz, humility, News Corp., News of the World, president, respect, Rupert Murdoch, shareholders, Starbucks, The buck stops here, Tony Hayward, trust | Leave A Comment »
This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]
Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »
