[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]
Jan 17, 2013 | Categories:Brands, Fashion, Features, Media, Social Media, Trends | Tags: actor, Badgley Mischka, Ben Affleck, Bradley Cooper, Brands, Carey Lowell, celebrity, Claire Danes, Emily Blunt, evolve, Fashion, girls, Giuliana Rancic, Glamour, Golden Globe Awards, HBO, Hugh Dancy, hyphenate, influencer, Jack Black, Jennifer Garner, Jimmy Fallon, Jimmy Kimmel, John Krasinski, Kate Hudson, Keith Urban, Kristen Bell, Lena Dunham, Liev Schreiber, Lincoln, Naomi Watts, Nicole Kidman, personal branding, personal brands, Pinterest, Polyvore, power couples, purple, red carpet, Richard Gere, Savannah Guthrie, star, style | Leave A Comment »
[Originally posted on Forbes.com.] I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in which personal branding [...]
Jan 15, 2013 | Categories:Brands, Features, Marketing, Politics | Tags: branding, Brands, community branding, corporate branding, freedom, identity, libertarian, liberty, Live Free or Die, Marketing, New Hampshire, PorcFest, porcupine, real estate, state | Leave A Comment »
[Originally posted on Forbes.com.] I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. But most of the personal branding conversation doesn’t focus on the age at which we begin branding; it focuses more on adults [...]
Jan 09, 2013 | Categories:Brands, Features, Social Media, Trends, Youth | Tags: Blue Ivy, branding, Brands, career, children, college, community brands, company brands, conference brands, domain, hiring, name, parenting, personal brands, school, search engine, TED | Leave A Comment »
[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]
Dec 19, 2012 | Categories:Brands, Fashion, Features, Marketing, Trends | Tags: Alexander Wang, Balenciaga, brand, brand name, Brands, Chanel, CSR, Dita Von Teese, Donna Karan, entrepreneur, evolution, Fashion, Karl Lagerfeld, Kenneth Cole, Louis Vuitton, Marc Jacobs, Marketing, Martha Stewart, personal branding, personality, Ralph Lauren, risks, The New York Times, Tommy Hilfiger | Leave A Comment »
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Dec 12, 2012 | Categories:Brands, Features, Marketing, PR, Trends | Tags: 120M Books, Brands, business, change, content, Council of Public Relations Firms, fatigue, Havas PR, Lady Gaga, Madonna, mancession, Martha Stewart, metrosexual, newscrafting, pattern recognition, Steve Jobs, the Kardashians, The New York Times, the prime crisis, Trends, trendsetters, trendspotter, trendspotting, weather, What's Next? | Leave A Comment »
[Originally posted on Forbes.com.] Some people have the brand elasticity to not just survive crises but also transcend them, rising up out of the proverbial ashes newly empowered and invigorated, remaining in the spotlight because they want to be there. Whereas others simply can’t seem to bounce back, no matter how hard they try to [...]
Nov 19, 2012 | Categories:Brands, Features | Tags: activism, Brands, Camilla, David Petraeus, diplomacy, Forbes.com, Haiti, Hillary Clinton, London School of Economics, Madonna, Mitt Romney, Monica Lewinsky, Monicagate, Paula Broadwell, personal branding, Queen Elizabeth, reinvention, Sean Penn, secretary of state | Leave A Comment »
Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
[Originally posted on Forbes.com.] It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to prove that you’re [...]
Nov 01, 2012 | Categories:Brands, CSR, Features, Health and Wellness, PR, Social Media | Tags: Bill and Melinda Gates Foundation, Bill Gates, Brands, change, charity, crisis communications, David Letterman, Forbes.com, Haiti, Lance Armstrong, Livestrong, Michael Vick, Nike, personal branding, personal brands, publicist, reboot, Ted Kennedy, Tiger Woods, transparency, Wyclef Jean, Yele Haiti, YouTube | Leave A Comment »
[Originally posted on PRWeek.com.] This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always [...]
Oct 25, 2012 | Categories:Brands, Features, PR, Social Media, Trends | Tags: Amtrak, Bill Clinton, Brands, Buddy Cianci, C-suite, cities, Cory Booker, David Jones, digital at the core, evolution, Havas, John Wren, Martha Stewart, Newark, One Young World, personal branding, Pittsburgh, place making, PR, Providence, PRWeek, public relations, Richard Branson, Sir Martin Sorrell, solutions mindset, Tony Hsieh, transparency, Trends | Leave A Comment »
After a 12-month research and judging process (more than 1 million nomination forms were sent to business leaders around the world), @erwwpr has been given a 2012 Corporate INTL Global Award in the category of Advisory Firm of the Year in New York for Brand Positioning. Readers of the magazine are legal and financial advisers, [...]
Aug 20, 2012 | Categories:Agency News, B2B, Brands | Tags: Advisory Firm of the Year, brand positioning, Brands, CEO, CEO branding, CEOs, Corporate INTL Global Award, personal branding, thought leadership | Leave A Comment »
This just in: @erwwpr is ranked No. 3 among the world’s 23 largest public relations agencies for effectiveness of our network’s primary social media presence. At the beginning of this year, Sociagility ranked us No. 6, so we’ve climbed three spots in just eight months. On the scoreboard this time around, we were judged on [...]
Jul 30, 2012 | Categories:Agency News, PR, Social Media | Tags: Brands, public relations, Sociagility, Social Media | Leave A Comment »
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
[Originally posted on the Huffington Post.] In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our [...]
May 07, 2012 | Categories:Advertising, Brands, Features, Insights, PR, Social Media, Youth | Tags: 9/11, Advertising, anger, Brands, business, Chevy, Chrysler, college, consumer confidence, Daniel Gardner, fear, fearless, fearlessness, France, French elections, Generation Y, Germany, GMOs, Google, Hermes, hope, Israel, Japan, Martin Luther King Jr., Obama, Palestine, PR, presidential election, public relations, retail, South Sudan, student loan debt, student loans, suburbs, World War II | Leave A Comment »
This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Nov 28, 2011 | Categories:Advertising, Brands, Features, Marketing, Social Media, Technology, Trends | Tags: authenticity, Beck's, Brands, Chrysler, community, digital, Dr Pepper Ten, farmers markets, gender gap, Green Box, Jell-O, Levi's, local, mobile, Net-a-Porter, Occupy Wall Street, Prosumers, smartphones, Steve Jobs, Style.com, Summer's Eve, Top Chef, tradition, transparency, Trends, trends 2012, Twitter, vitaminwater, Wendy's | Leave A Comment »
Originally posted on Fuel the Future. I’ve written before about how far advertising has come in terms of how women are portrayed. I’ve long been a fan of the Dove ads that show “real” women in “real” underwear, and sanitary pad brand Always has done a good job of portraying what having your cycle is [...]
Aug 01, 2011 | Categories:Advertising, Brands, Features, Marketing | Tags: Adfreak, Advertising, Always, Brands, Dove, feminine hygiene, Fuel the Future, Groupon, Marketing, multicultural, Stephen Colbert, stereotypes, Summer's Eve, Super Bowl, The Richards Group, Tina Fey, vagina | Leave A Comment »
Originally posted on Fuel the Future. It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep [...]
Jun 29, 2011 | Categories:Features, Health and Wellness, PR, Social Media | Tags: Arthur W. Page Society, Brands, CareerCast, CNBC.com, communications, euro rscg, global warming, Julia Hood, millennials, New York, PR, public relations, scanxiety, social networks, stress, stress envy, stressful, the economy, work, work-life balance, workforce | Leave A Comment »
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Jun 27, 2011 | Categories:Brands, Features, Marketing, Politics, PR, Social Media | Tags: abortion, Alaska, Apple, Barack Obama, branding, Brands, candidates, Cannes Lions, Chiat, Clow, consumers, David Plouffe, economy, Facebook, gay marriage, iPad, issues, Jonathan Salem Baskin, Mitt Romney, Newt Gingrich, Osama bin Laden, presidency, Rick Santorum, Sarah Palin, Shepard Fairey, slogan, Social Media, transparency, USA Today, values, voters, Weinergate, Yes We Can | Leave A Comment »
Named “Best of the ‘Dog Blogs” by Bulldog Reporter on May 26, 2011. Oprah Winfrey changed the face of not just daytime TV but all TV. She came into our homes a quarter-century ago and faithfully returned day after day, hooking housewives, young women and even some men. I know because I am among her [...]
May 23, 2011 | Categories:Features, Media | Tags: Amazon Kindle, books, Brands, Internet, Judge Judy, Oprah Winfrey, reality TV, Ricki Lake, Spanx, television, TV | 1 Comment »
This is the fifth in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. If you’ve been searching for parenting advice on the Internet lately, you might have noticed the huge number of pontificating papas. With the male [...]
Jan 31, 2011 | Categories:Features, Insights, Marketing, Social Media, Trends | Tags: American male, American men, At Home Dad, Brands, CBS, Dad Blogs, daddy bloggers, Discovering Dad, Garrison Keillor, Internet, Justin Halpern, Lotus Esprit, male, male bonding, marketers, Marketing, men, Mocha Dad, mommy bloggers, online communities, parenting, portals, Real Men Drive Minivans, shitmydadsays, stay-at-home dads, The Daily Show, the economy, women | Leave A Comment »
In the wake of so much bad news 24/7, most of us cheered up a bit at Ted Williams’ rags-to-riches story. We all know the details: After a viral hit YouTube video, the golden-throated homeless man in Columbus, Ohio, became a guest on all the best couches (“Today,” “Late Night with Jimmy Fallon,” etc.) and [...]
Jan 17, 2011 | Categories:Advertising, Features, Marketing, Social Media | Tags: Brands, celebrities, celebrity, Cleveland Cavaliers, Columbus, economy, golden voice, Kraft, Late Night with Jimmy Fallon, marketers, Media, reality TV, reinvention, Social Media, Ted Williams, Today, underdog, YouTube | Leave A Comment »
The “homeless man, golden voice” phenomenon has not only had me on YouTube more than usual this week, but it’s also gotten me to really think about my career path and life in general. More specifically, I’ve been thinking, What am I waiting for? Sometimes all it takes is a true feel-good story to make [...]
Jan 07, 2011 | Categories:Features, Insights, Marketing, PR | Tags: big idea, Brands, campaign, career, consumers, Council of Public Relations, Cover Girl, Ellen DeGeneres, golden voice, Marc Pritchard, Old Spice, PR, Procter & Gamble, public relations, taking chances, Ted Williams, YouTube | 1 Comment »
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Dec 07, 2010 | Categories:Advertising, CSR, Features, Trends | Tags: anger, Anna Nicole Smith, bankruptcy, Bernard Madoff, BP, branding, Brands, celebrities, Chelsea Handler, climate change, Coca-Cola, corporate social responsibility, corporations, CSR, Dow Chemical, Felipe Calderón, FEMSA, hydrofluorocarbons, innovators, Lindsay Lohan, Marilyn Monroe, Michael Jackson, microfinance, PepsiCo, reinvention, second chances, social entrepreneurship, social value, spokespeople, The New York Times, Tiger Woods, Tony Hayward, Tony Soprano, Trends, trendspotter, trendspotting, trust, U.N., Unilever, Wal-Mart | 3 Comments »
You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]
Dec 03, 2010 | Categories:Advertising, Features, Social Media, Trends | Tags: Advertising, Austin, Brands, California, consumers, Facebook, followers, food fests, food trucks, gourmet food trucks, Heavenly, Heinz, Lake Tahoe, Los Angeles, mobile billboard, New York, Social Media, The New York Times, tweet, Twitter, Zagat | Leave A Comment »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
