Sound of the Year for 2013: Co
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Pinning Your Personal Brand on Self-Curation
Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
What’s Your Product?
Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s your ability to write great [...]
One-Man (and One-Woman) Brands
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Five Things I Learned from Madonna
Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish aplomb and keep making hits. In [...]
It’s All a Blur
In a world gone blurry (work/life, life/work and back again), what’s a PR or marketing professional to do in terms of messaging? Maybe you’ve noticed, as I have, the fantastic confusion pertaining to transparency these days, in an age of SarbOx gone mad. Take my household’s morning routine: We’re big banana eaters, but I’m afraid [...]
