
I have spent the greater part of the past few years poring over fashion blogs, designer websites and photographs from impossibly distant events like the Met Gala or the Cannes Film Festival. I can identify an article of clothing purchased from any major retailer, if not just because I recognize it, but also because I [...]
Jun 08, 2012 | Categories:Fashion, Features, Marketing, Social Media, Trends | Tags: beauty, bloggers, Cannes Film Festival, clothing, consumer, designer, Fashion, fashion bloggers, fashion blogs, fashion trends, identity, media literacy, Met Gala, Pittsburgh, retail, self-esteem, Trends, websites | Leave A Comment »
Yes, it’s true—one of the earliest entries into social media has quietly been building in presence and influence: In the past five years, the number of existing blogs has more than quadrupled. Most bloggers are women, parents, college-educated, between the ages of 18-34 and active in social media. And a large majority of blog readers [...]
Apr 16, 2012 | Categories:Advertising, Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: blog buzz, blog traffic, bloggers, blogging, blogging trends, blogs, building blog buzz, Pinterest, Posterous, social media trends, social networking, Tumblr, Twitter | Leave A Comment »

Now more than ever, fashion bloggers are gaining credibility within the fashion industry. Many are serving as trendsetters, influencing readers’ shopping decisions with their content and recommendations. A few bloggers have even earned acclaim from industry veterans—Tavi Gevinson of Style Rookie styled shoots for BlackBook magazine, Swedish blogger Elin Kling produced a collection for H&M, [...]
Jan 31, 2011 | Categories:Fashion, Features | Tags: BlackBook, bloggers, Bloglovin.com, Bryanboy, Burberry, Daniel Saynt, Elin Kling, Euro RSCG Worldwide PR, fashion bloggers, FashionIndie, H&M, Harper’s Bazaar, Harry Winston, influencers, Lady Gaga, LookBooks.com, Los Angeles Times, Louis Vuitton, Marc Jacobs, Marketing, Mashable, Media, Mercedes-Benz, New York, Polyvore.com, Rebecca Minkoff, Samantha Lim, Social Media, Style Rookie, Tavi Gevinson, The Fashion Spot, Tumblr.com, Wikipedia | Leave A Comment »

After nearly 25 years at “Live! With Regis and Kelly,” Regis Philbin announced last week that he would be retiring (even though it seems that the man who holds the Guinness World Record for most time logged in front of a TV camera isn’t quite ready to retire yet). Almost immediately after Regis made his [...]
Jan 25, 2011 | Categories:Features, Marketing, Media, PR | Tags: 30 Rock, AMC, American Idol, bloggers, CNN, Don Draper, Doogie Howser, E! News, Emmy Awards, entertainment, Glee, Guinness World Record, How I Met Your Mother, Jerry O'Connell, Jon Hamm, Kelly Ripa, Larry King, Live! With Regis and Kelly, Mad Men, Mark Consuelos, Marketing, Michael Gelman, Neil Patrick Harris, On Air with Ryan Seacrest, Piers Morgan, PR, public relations, reality TV, Regis Philbin, Ryan Seacrest, talk show, television, TV | 1 Comment »

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]
Dec 02, 2010 | Categories:Features, Media, Social Media, Technology, Trends | Tags: 127 Hours, Andrew Sullivan, Augusten Burroughs, bloggers, blogs, channels, Chicago, connecting, desktop, Elizabeth Gilbert, Facebook, fanzines, Father Ray Blake, food diaries, gatekeepers, Global Voices, Hard Times, interactivity, Ivanka Trump, John Gilbert, Jott, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, laptop, Little Women, mens' blogs, mommy blogs, mycasting, NaNoWriMo, Nouriel Roubini, novels, Pulitzer Prize, retweet, self-expression, sincerity, Social Media, SoMe, storytelling, Studs Terkel, Swiss Army, Technorati, The Apprentice, The Confessions of Nat Turner, Tolstoy, Trends, trendspotting, Tumblr, tweet, Twitter, War and Peace, William Styron, WordPress | 3 Comments »

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. Social Life and Social Media Blog In order to showcase the impressive and innovative breadth and depth of social media expertise across the entire global Euro RSCG brand, PR agency President Marian Salzman and [...]
Nov 12, 2010 | Categories:Features, Insights, Social Media | Tags: blog, bloggers, blogs, Social Media | Leave A Comment »

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. Headstrong: A Four-Part Series Since agency president Marian Salzman’s successful brain tumor removal in July 2007, she has donated her time and PR expertise to Massachusetts General—the hospital where she had the operation—and to [...]
Nov 09, 2010 | Categories:Features, Insights | Tags: blog, bloggers, blogs, content, digital, Health and Wellness, ideas | Leave A Comment »

Maybe it’s because I spent the better half of my high school years folding and refolding the denim wall at the Gap, but I for one am not thrilled with the new logo design. Gap quietly introduced the new logo on its homepage while ramping up communications support for its denim recycling program. The creative [...]
Oct 07, 2010 | Categories:Fashion, Features | Tags: bloggers, branding, communications, crowdsourcing, Facebook, Gap, Gap logo, logo, rebranding, retailer, the Huffington Post, Tropicana | Leave A Comment »