Posts Tagged ‘bloggers’

Connecting with Fashion

Connecting with Fashion

I have spent the greater part of the past few years poring over fashion blogs, designer websites and photographs from impossibly distant events like the Met Gala or the Cannes Film Festival. I can identify an article of clothing purchased from any major retailer, if not just because I recognize it, but also because I [...]


Trendspotting: Buzz Words

Yes, it’s true—one of the earliest entries into social media has quietly been building in presence and influence: In the past five years, the number of existing blogs has more than quadrupled. Most bloggers are women, parents, college-educated, between the ages of 18-34 and active in social media. And a large majority of blog readers [...]


From Fashion Blogger to CMO: Daniel Saynt on SoMe and More

Now more than ever, fashion bloggers are gaining credibility within the fashion industry. Many are serving as trendsetters, influencing readers’ shopping decisions with their content and recommendations. A few bloggers have even earned acclaim from industry veterans—Tavi Gevinson of Style Rookie styled shoots for BlackBook magazine, Swedish blogger Elin Kling produced a collection for H&M, [...]


Replacing Regis

Replacing Regis

After nearly 25 years at “Live! With Regis and Kelly,” Regis Philbin announced last week that he would be retiring (even though it seems that the man who holds the Guinness World Record for most time logged in front of a TV camera isn’t quite ready to retire yet). Almost immediately after Regis made his [...]


Public Mycasting System

Public Mycasting System

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]


Powerful Social Expressions: Social Life and Social Media

Powerful Social Expressions: Social Life and Social Media

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. Social Life and Social Media Blog In order to showcase the impressive and innovative breadth and depth of social media expertise across the entire global Euro RSCG brand, PR agency President Marian Salzman and [...]


Powerful Social Expressions: Headstrong

Powerful Social Expressions: Headstrong

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. Headstrong: A Four-Part Series Since agency president Marian Salzman’s successful brain tumor removal in July 2007, she has donated her time and PR expertise to Massachusetts General—the hospital where she had the operation—and to [...]