[Originally posted on PRWeek.com.] This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if [...]
Oct 26, 2012 | Categories:Brands, Features, Insights, PR, Technology | Tags: Adobe, Barack Obama, Benjamin Franklin, Havas PR, ideas, innovation, newscrafting, PR, PRWeek, public relations, Steve Jobs, trendspotting | Leave A Comment »
[Originally posted on Forbes.com.] Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to [...]
Oct 17, 2012 | Categories:Brands, Features, Politics, PR, Social Media | Tags: Ann Romney, Barack Obama, Bill Clinton, branding, campaign, clout, colleagues, Culpwrit, Forbes, friends, Gallup, Klout, Melinda Gates, Michelle Obama, personal branding, privacy, social media monitoring, social media presence, spouse, transparency | 1 Comment »
To announce his support of same-sex marriage, Barack Obama used just a couple of sentences. But in speaking from the heart, he seems to have won the support of far more constituents than when he’d previously been vague about his standing. That’s the thing about communication: ’Tis better to do it, and authentically, than not [...]
Jul 19, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Barack Obama, benefits package, British, C-suite leadership, CEO, chief executives, communication, corporate communication, Forbes, gay marriage, Harvard Business School, leadership, leadership trends, studies on communication, transparency | Leave A Comment »
U.S. companies are more commonly offering employees at least two health insurance options: traditional or consumer-directed. The latter lets employees pay their health bills from a pretax savings account. Known for their low premiums and high deductibles, consumer-directed plans have gone from niche to mainstream; in 2006, 4 percent of workers were signed on for [...]
Jul 03, 2012 | Categories:Brainsnacks, Health and Wellness, Marketing, Politics, Trends | Tags: American healthcare, Barack Obama, consumer-directed healthcare, George W. Bush, health affairs, health care trends, healthcare marketing, healthcare trends, high-deductible healthcare, Hispanic, Latina, president obama | Leave A Comment »
[Originally posted on the Huffington Post.] I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently [...]
Apr 30, 2012 | Categories:Features, Insights, Politics, Social Media, Technology, Trends, Youth | Tags: "An American Family", American family, Ann Romney, Barack Obama, blended families, college, divorce, election, Facebook, family, Foursquare, income gap, interracial marriage, jobless millennials, John Edwards, Luiz Inacio Lula da Silva, Lula da Silva, millennials, Mitt Romney, Newt Gingrich, nuclear family, same-sex marriage, Sheryl Sandberg, social norms, Technology, Twitter, unwed mothers | Leave A Comment »
Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]
Apr 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Marketing, Politics, Social Media, Trends | Tags: advertising trends, Barack Obama, Cartier, Chanel, Chipotle, Chrysler, documentaries, fashion trends, Grammys, H&M, long-form advertisement, marketing study, Miu Miu, online trends, political ads, Shalom Harlow, social media trends, Super Bowl, television advertising, Topshop, Vimeo, viral videos, YouTube, YouTube video | Leave A Comment »
Researchers are now looking to Twitter, 175 million users strong, to predict global mood, inform scientific research, make investment predictions, even spawn mighty protests—the Occupy movement can be traced back to a single tweet on July 13 urging people to #OccupyWallStreet. Thank not just Twitter but also the all-mighty hashtag for that one. The hashtag, [...]
Jan 04, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: #HurricaneBawbag, 2012 campaign, Babble, Barack Obama, daddy bloggers, hashtag, House of Commons, Kim Kardashian, Nancy Pelosi, Occupy Wall Street, Politics, Reince Priebus, Russian protesters, Social Media, Twitter | Leave A Comment »
[Originally posted on the Holmes Report.] I never liked the name Irene. Growing up in New Jersey, I had a crazy aunt with that very name, a religious zealot of sorts who would occasionally swoop into our suburban promised land from Brooklyn (when it wasn’t cool) and frighten me with her views. I have a [...]
Sep 01, 2011 | Categories:Features, Insights, PR, Social Media | Tags: Barack Obama, Brooklyn, communications, earthquake, East Coast, Facebook, Hurricane Irene, Hurricane Katrina, Media, Michael Bloomberg, New York City, PR, public relations, The New York Times, The Weather Channel, Twitter, weather | Leave A Comment »
Originally posted on the Huffington Post. Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a [...]
Aug 30, 2011 | Categories:Features, Politics, Social Media, Trends, Youth | Tags: Barack Obama, British riots, David Cameron, devotion, disconnect, euro rscg, Facebook, Great Depressionr, indulgent, Internet, millennials, Nicolas Sarkozy, recession, smartphone, Social Media, stress, the economy, the Hamptons, vacation, work, work-life balance, workforce | Leave A Comment »
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic [...]
Jun 27, 2011 | Categories:Brands, Features, Marketing, Politics, PR, Social Media | Tags: abortion, Alaska, Apple, Barack Obama, branding, Brands, candidates, Cannes Lions, Chiat, Clow, consumers, David Plouffe, economy, Facebook, gay marriage, iPad, issues, Jonathan Salem Baskin, Mitt Romney, Newt Gingrich, Osama bin Laden, presidency, Rick Santorum, Sarah Palin, Shepard Fairey, slogan, Social Media, transparency, USA Today, values, voters, Weinergate, Yes We Can | Leave A Comment »
As a PR professional, I’m fascinated by the messaging from both sides of the political aisle in the United States about the Navy SEAL mission that resulted in the killing of Osama bin Laden. Personal politics aside, most Americans would agree this was an incredibly important moment in Barack Obama’s presidency. News reports of the [...]
May 06, 2011 | Categories:Features, Politics, PR | Tags: Ari Fleischer, Barack Obama, Democrats, George W. Bush, Google, Ground Zero, Karl Rove, messaging, Nancy Pelosi, Navy SEALs, Osama bin Laden, public relations, Republicans, The New York Times | Leave A Comment »
This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]
Dec 06, 2010 | Categories:Features, Health and Wellness, Social Media, Technology, Trends | Tags: airport security, Arizona State University, Barack Obama, Bill and Melinda Gates Foundation, capitalism, change, Cindy Sherman, credit, Daily Beast, entrepreneurs, Europe, Flint, Health and Wellness, innovators, Ireland, Jewish Museum, journalismf, Madonna, Marc Andreessen, Martin Luther King Jr., Maslow's pyramid, Match.com, Michigan, midlife, mobile photo sharing, mycasting, Netscape, online dating sites, ood, Oprah, optimism, Peace Corps, PicPlz, Politics, recession, recommitment, reflection, refocus, reinvention, resiliency, retirement, Roger Ebert, San Francisco, Silicon Valley, Social Media, SoMe, Spain, tech, TED, Trends, trendspotter, trendspotting, U.S., we can, Yes | 3 Comments »
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]
Nov 29, 2010 | Categories:Advertising, Features, Politics, Social Media, Trends | Tags: Alaska, anger, Aqua Buddha, AT&T, Australia, banks, Barack Obama, Bill Clinton, Boardwalk Empire, Brands, Buddhist, Chris Matthews, consumers, cyberstalking, Dalai Lama, defense, Denny's, digital media, domestic violence, eavesdropping, Election Day, elections, emotion, FP7 Doha, freedoms, Gap, government, iPhone, Jack Conway, John Yarmuth, Keith Olbermann, Kentucky, millennials, MSNBC, Nancy Pelosi, network, nostalgia, Politics, poor, privacy, Prohibition, Rand Paul, Saddam Hussein, Samsung, school, Seth Godin, Sigmund Freud, Social Media, SoMe, taxes, Tea Party, Trends, tweet, Twitter, U.K., U.S. | 11 Comments »
Originally posted on the Huffington Post. As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at [...]
Oct 22, 2010 | Categories:Features, Health and Wellness, Politics, Trends | Tags: 2010 elections, 2010 midterm elections, anonymous donors, Barack Obama, blog, brain tumor, Bridgeport, CEO, change, Citizens United, Connecticut, Dan Malloy, Democratic, economy, glocal, governor, grassroots, Health and Wellness, health-care plan, hyperlocal, job creation, Jon Corzine, Linda McMahon, local, Local is the new global, Marketing, midterm elections, PR, public financing, public schools, Senate, Stamford, Supreme Court, taxes | Leave A Comment »
Originally posted on the Huffington Post. For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid [...]
Jun 04, 2010 | Categories:Advertising, Features, Marketing, PR, Social Media | Tags: authenticity, Barack Obama, Brands, Twitter | Leave A Comment »
If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical. What seems to have gotten [...]
Mar 22, 2010 | Categories:Features, Insights, Politics, Social Media, Youth | Tags: Age, Barack Obama, change, Facebook, Google, parenting, recession, social networks, Teens, Twitter | Leave A Comment »
Originally posted on the Huffington Post. Remember how in the 1990s, everyone was talking about globalization? Protesters railed against the World Trade Organization in Seattle, angry about treatment of Third World workers and homogenization of cultures. Thomas Friedman published The Lexus and the Olive Tree, his best-selling paean to globalization, which argued that wherever Big [...]
Feb 05, 2010 | Categories:Features, Health and Wellness, Politics, Social Media, Trends | Tags: Barack Obama, change, Connecticut, hyperlocal, social networks | Leave A Comment »
