Trendspotting: Social Media Performance Anxiety
Now that the social media footprint of corporate brands has been directly linked to a company’s growth and value, more emphasis is being put on the how-tos of branding via social media. For one, there’s the matter of “likes” and comments and how to get them. Comments, especially, are valuable to brands, as they lead [...]
Dec 05, 2011 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Advertising, Bank of America, branding, damage control, Facebook, Google Plus, Harvard Business School, Marketing, promotion, public relations, Social Media, Tory Burch, Twitter | Leave A Comment »
Trendspotting: ‘Friends’ with Benefits
In need of a PR shot in the arm, banks rally for “fans” via social networks Sallie Mae and the gang can no doubt be blamed for eroding consumer confidence in financial institutions, but the recent, widespread addition of debit card fees hasn’t helped bridge any gaps. (And then there were those, ahem, bailouts that [...]
Nov 21, 2011 | Categories:Brainsnacks | Tags: Bank of America, banks, consumer finance, consumer trends, Farmville, HSBC, J.P. Morgan, money, Occupy Wall Street, protests, Social Media | Leave A Comment »
