Posts Tagged ‘Australia’

Reconnecting to Reality with Native Cultures

Reconnecting to Reality with Native Cultures

[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


Inside the Cannes PR Lions Jury

Inside the Cannes PR Lions Jury

[Originally posted on the Holmes Report.] I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information overload and some [...]


Trendspotting: BYOD

We recently had Take Our Daughters and Sons to Work day, but many workers are more concerned about bringing their other babies to work—their smartphone, tablet, laptop, etc. A trend dubbed BYOD (Bring Your Own Device) or BYOT (Bring Your Own Tablet or Bring Your Own Technology) is most common in the technology, financial and [...]


Trendspotting: Demo Confusion

Might millennials be the most perplexing—and intriguing—demographic group ever? Made up of 18- to 34-year-olds, they’re bound by few commonalities; one being a fondness for social media and another, an overarching fear of commitment. This commitment issue is big news these days, as scorned bosses, lovers and advertisers everywhere ponder what went wrong. Some of [...]


Trendspotting: Going to Pot

As more U.S. states look to legitimize cannabis as a medical treatment, new studies indicate that for their part teens are using less tobacco and engaging in less underage drinking but smoking more pot. (Teens’ misuse of prescription medications like Vicodin is also stable or declining.) Daily use of marijuana among teens is 7 percent, [...]


Trendspotting: The Great Vaccine Debate

Measles wreaked havoc in Europe this year with 26,000 cases and nine deaths. A public health official there says she blames the epidemic on ever-lower vaccination rates as more parents grow skeptical about the rumored side effects of some immunizations. Last year in California, 10 infants died in a pertussis outbreak (only one of the [...]


Trendspotting: Employed, Technically

Those on the unemployment line who possess mad skills in social media or software and mobile development probably won’t be jobless for too much longer. In the U.S., the Labor Department says the IT job market has fully recovered from the recession, an indication of which can be seen in the top new job posting [...]


Mad as Hell—and Only Getting Madder

Mad as Hell—and Only Getting Madder

This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]


Social Media: Are They Making Us Less Social?

Social Media: Are They Making Us Less Social?

The numbers are impressive: Facebook added its 300 millionth member in September, and the site accounted for 58.6 percent of all U.S. visits to social networking sites in September, an increase of 194 percent over the year before. Twitter is taking off even more dramatically: That site has 20.8 million members and received 1.8 percent [...]