[Originally posted on the Huffington Post.] This is the ninth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 04, 2013 | Categories:Features, Marketing, Trends | Tags: Austin, Bilbao, Brooklyn, Burj Al Arab hotel, Cornwall, destination, Dubai, East London, Eden Project, Frank Gehry, Guggenheim Museum, Lord of the Rings, New Zealand, Pittsburgh, placemaking, places, Savannah, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on Forbes.com.] We’re in an age of ideas conferences—not just such stalwarts as Davos and TED but also upstarts like All Things Digital’s D conferences (D11 is next, in May)—and attendance is increasingly seen as a mark of legitimacy. They’re the ultimate see-and-be-seen gatherings. Smart talk is today’s hot commodity, whether you’re speaking, [...]
Nov 26, 2012 | Categories:Brands, Features, Technology | Tags: All Things Digital, Aspen, Austin, branding, CGI, Clinton Global Initiative, co-branding, conference, connections, D conferences, Davos, Do Lectures, ego, ideas, ideas conferences, networks, personal brands, pop-up, PopTech, Renaissance Weekend, Solve for X, Sun Valley, Switzerland, SXSW, Techonomy, TED, TEDTalks, TEDx, The 99% Conference, The Feast, thought leaders | Leave A Comment »
St. Petersburg, Fla., is the saddest U.S. city; Austin the funniest; and Nashville the manliest. The loneliest city on the entire planet? Dublin. And the very best city to live in all the world is … (drumroll, please) … Vancouver. Have qualms with any of these or questions about how they were chosen? So do [...]
Jan 25, 2012 | Categories:Brainsnacks, Brands, PR, Social Media | Tags: Advertising, Austin, city lists, city rankings, Detroit, Dublin, happiest city, Marketing, marketing trends, Nashville, public relations, saddest city, Social Media, sponsorship, St. Petersburg, Top 10 lists, transportation, urban planning, Vancouver | Leave A Comment »
Originally posted on the Holmes Report. Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, retool and [...]
Sep 09, 2011 | Categories:Advertising, Features, Marketing, Social Media, Technology | Tags: Apple, Austin, Bill Cosby, BlackBerry, Cannes, digital, DVR, Facebook, iPhone, Jell-O, Mac, McKinsey, PC, Silicon Valley, smartphones, Social Media, Technology, tweets, Twitter | Leave A Comment »
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Jul 14, 2011 | Categories:Features, Social Media | Tags: "like" culture, Advertising Age, approval, Austin, blogs, blur, Connecticut, crowdsourcing, digital age, Facebook, Generation Y, Instagram, iPhone, millennials, mycasting, Neil Strauss, Nike iD, offline, online, Park Slope, self-expression, Social Media, The Wall Street Journal, tweets, Twitter, YouTube | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
This is the third in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after Euro RSCG Worldwide helped introduce metrosexuals [...]
Jan 27, 2011 | Categories:Features, Insights, Trends | Tags: A Continuous Lean, American male, American men, Andy Spade, Austin, Barbour, Belgium, blog, Bloomingdale's, CBGB's, Confederacy, Context, Dany Bahar, denim, Denim Addikt, flea market, Gant, GQ, hetailing, Imogen + Willie, J. Crew, Jack Spade, John Varvatos, Keith Richards, L.L.Bean, Lands' End, London, Los Angeles, Lotus Esprit, Madison, male, men, metrosexual, Michael Williams, Moscot, Nashville, New York, online, online shopping, pop-up, retail, Rolex, shopping, Stag, style, Supre-Quintessence Co., Tellason, The New York Times, The Selvedge Yard, Tina Fey, TMA-1, Tribeca, Uncrate, vintage, website, Wis., Yale | 2 Comments »
You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]
Dec 03, 2010 | Categories:Advertising, Features, Social Media, Trends | Tags: Advertising, Austin, Brands, California, consumers, Facebook, followers, food fests, food trucks, gourmet food trucks, Heavenly, Heinz, Lake Tahoe, Los Angeles, mobile billboard, New York, Social Media, The New York Times, tweet, Twitter, Zagat | Leave A Comment »
