
[Originally posted on Forbes.com.] I can’t muster up too much sympathy for a Hollywood star whose personal branding woes haven’t prevented him from earning more money than most of us ever dream of seeing, but from an image point of view, I do feel bad for Ben Affleck. Even after all these years and all [...]
Feb 05, 2013 | Categories:Brands, Features, Insights, Uncategorized | Tags: Academy Awards, Africa, Argo, Ben Affleck, Bennifer, best director, best original screenplay, Boston, brand, branding, charity, Critics' Choice Awards, Dazed and Confused, Forbes.com, Gigli, Golden Globe Awards, Gone Baby Gone, Good Will Hunting, Hollywood, image, J. Lo, Jennifer Garner, Jennifer Lopez, Kathryn Bigelow, Kevin Smith, Matt Damon, movies, New York, Oscars, Perez Hilton, personal brand, Quentin Tarantino, Razzie Awards, reboot, rehabilitation, Steven Spielberg, tabloids, The Town | Leave A Comment »

[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 25, 2013 | Categories:Features, Technology, Trends | Tags: 120M Books, Africa, American Indian, authenticity, Co, collaboration, connection, connectivity, creativity, dads, drought, England, extreme weather, fatigue, future, gender, Hurricane Sandy, India, mancession, Mediterranean, men, mind and mood, moms, native, peak water, prediction, reality, simple, the American West, the Netherlands, Trends, trendspotter, trendspotting, water, weather, What's Next?, women | Leave A Comment »

[Originally posted on the Huffington Post.] This is the 10th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 07, 2013 | Categories:Features, Technology, Trends | Tags: Africa, African Lion, Algeria, Asian Tiger, Botswana, Cape Verde, China, Dambisa Moyo, Dayo Olopade, economic growth, Gabon, Ghana, India, Kenya, labor, M-Pesa, manufacturing, middle class, mobile, mobile money, Namibia, natural resources, poverty, purchasing power parity, raw materials, recycling, South Africa, telecommunications, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
Our annual trends report launched on Dec. 12. This year’s book, What’s Next? What to Expect in 2013, is the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and [...]
Dec 17, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, Africa, Co, Facebook, imperfection, money, Twitter, What's Next? | Leave A Comment »
Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]
Nov 13, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, 2013, Africa, annual trends report, Co, Facebook, global culture, mind and mood, money, Psyche, Trends, Twitter | Leave A Comment »
In spite of the global financial beat-down, experts have given the tourism industry a sunny forecast, predicting that over the next five years travelers will look to scale back costs without sacrificing the vacations of their dreams. At least one destination is suffering, however: The Olympic torch handover ceremony in May drew some tourists to [...]
Jul 10, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends, Youth | Tags: 2012 Olympics, Africa, China, golden years, Greece tourism, Mediterranean trips, multigenerational travel, Olympic torch handover ceremony, Russia, smartphone apps, tourism industry, tourism trends, travel industry, travel trends, traveler's check, traveller's cheque | Leave A Comment »

This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise [...]
Dec 13, 2010 | Categories:CSR, Features, Health and Wellness, Technology, Trends | Tags: Africa, Android, Apple, apps, Asia, Black Friday, BusinessWeek, change, digital banking, Flipboard, Havas, Health and Wellness, IMF, innovators, iPad, iPhone, Jeff Bezos, Kindle, Latin America, Mark Penn, micro-inverters, Microtrends, minitrends, MIT, mobile, mobile banking, mobile phones, Mobile World Congress, Nokia, Project Masiluleke, recession, Renewable Energy World, Reuters News Pro, small-scale solar, SMS banking, South Africa, TechCrunch, Technology Review, The New York Times, The Wall Street Journal, TMCnet, Trends, trendspotter, trendspotting, U.N. Foundation, Vodafone, women | 2 Comments »

Being new to trendspotting, I felt a little out of place at this year’s WorldFuture 2010 conference, put on by the World Future Society—as if I was the only person not developing some type of artificially intelligent machine in my basement. But I soon realized that there is a lot to learn and understand now [...]
Jul 20, 2010 | Categories:Advertising, Features, Marketing, Social Media, Trends | Tags: academia, Advertising, Africa, artificial intelligence, Asia, climate change, collective wisdom, Dennis Bushnell, economy, education, entrepreneurs, environment, Erica Orange, five-sense simulation, freshwater, Internet, Jared Weiner, Marketing, millennials, NASA, online, otaku, pushing boundaries, Sahara Desert, saltwater technologies, Social Media, trendspotting, tuition, Twitter, virtual world, Wikipedia, World Future Society, WorldFuture 2010 | 1 Comment »

I’m very proud that Euro PR counts Wyclef Jean and his nongovernmental organization, Yéle Haiti, among our clients. I’ve been fortunate to work with him on ongoing communications and when headdressed the delegates at the One Young World conference in London in February. As both a collaborator and an observer, I’m deeply impressed and inspired by [...]
Apr 02, 2010 | Categories:Features, Insights, Social Media | Tags: Africa, blog, Haiti, One Young World, Twitter | Leave A Comment »

Copenhagen was a failure. Despite going into it with fairly measured expectations, the agreement, or lack of it, is a massive disappointment and a costly missed opportunity for the planet. What we needed from the Copenhagen summit was a global, binding and fair climate agreement, and we came out of it with none of those [...]
Dec 23, 2009 | Categories:Features, Insights, Politics | Tags: Africa, China, climate change, Europe, London, Obama, One Young Word, Politics, Tck Tck Tck | 1 Comment »

It’s trend season again, and I’ve been working on compiling my top trends for 2010. In doing that, I looked back at my predictions from five, 10 and 15 years ago, and I’ve been struck by all I saw coming (if I do say so myself). Stay tuned for what to expect in 2010. In [...]
Nov 30, 2009 | Categories:Advertising, Features, Health and Wellness, Insights, Social Media, Technology, Trends | Tags: Africa, China, Europe, India, Media | Leave A Comment »

Thirteen years ago, Fast Company included me in a story called “Job Titles We’d Like to Have.” My job, as director of the Department of the Future at TBWA Chiat\Day, was a great one, and I was excited to be part of the article. But looking back now, in late 2009, I can’t help but [...]
Oct 29, 2009 | Categories:Advertising, Features, Insights, Technology | Tags: Africa, China, Europe, Media | Leave A Comment »