What’s Your Product?
Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s your ability to write great [...]
The Value of Creativity
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
@erwwpr: Die-Hards About Making Sure Our Clients Are the News
We like to say that we help create stories that are worth telling, and here is a great recent example. What could be bigger news in advertising today than the story of a former category leader going after the new frontrunners, especially if that story is combined with an ad based on a classic spot? [...]
On Thumbs-upmanship
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Can PR Do Cannes?
Originally posted on Fuel the Future. It was a big week in Cannes, and I just flew home. From Jacksonville. So here I am in Connecticut trying to decide if I have Cannes envy after following my friends and colleagues in France on Facebook and Twitter. But what I’ve decided is that maybe Cannes isn’t [...]
