We were charged with increasing brand awareness for Lantus SoloSTAR in a crowded diabetes market and develop a sustainable PR campaign that would continue to make noise over time.

We drummed up media interest with the development of Diabetes Co-Stars, a unique angle focusing on the need for a diabetes support team by Lantus user Paul Sorvino and his Oscar-winning daughter, Mira Sorvino. We would ensure that the campaign sustained momentum through a phased outreach approach, with multiple opportunities for interviews/media coverage.

@havaspr garnered an audience reach of more than 239 million, through 51 interviews resulting in 1,193 placements, including national and top-tier media, such as the “Today” show, the “Nate Berkus Show,” “Fox & Friends,” “Extra,” “Sunday Today in New York,” “Good Day LA,” “Wake Up with Al” and more, and in print outlets like USA Today, Parade, New York Post, Redbook, Los Angeles Times and Diabetes Health, among others.