Salzman Returns to Euro RSCG in New Role
By Richard Lee, Oct. 1, 2009
Digital is the rising star of “new marketing,” Marian Salzman explains in-depth to the Stamford Advocate. With the days of financial extravagance over, brands and advertisers need a more focused and aggressive approach. For companies, Salzman explains, this means “marketing to a market of one” by using new media to distribute custom content that tells a brand’s story.