News-October 2009

Salzman Returns to Euro RSCG in New Role

By Richard Lee, Oct. 1, 2009

Digital is the rising star of “new marketing,” Marian Salzman explains in-depth to the Stamford Advocate. With the days of financial extravagance over, brands and advertisers need a more focused and aggressive approach. For companies, Salzman explains, this means “marketing to a market of one” by using new media to distribute custom content that tells a brand’s story.

IN THE NEWS ARCHIVES

2013: JAN
2012: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2011: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2010: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2009: JAN-SEP | OCT | NOV | DEC