Digital and Social

Our name, @havaspr, says it all, socially speaking. It is a signal that we recognize the ways the conversation has evolved and a reflection of the rapid changes occurring (by the second) in the social media landscape. The @havaspr brand resonates with our culture and with the work we do for clients, consistently helping them break through the social clutter.

Social media is no longer an afterthought and, in fact, is vital to the successful implementation of any public relations program. Many brands are still struggling with what it takes to succeed in social channels, asking themselves: “How do we monetize?” “What are our Pinterest/QR/mobile strategies?” “Should we dedicate our resources to Facebook, Twitter or both?”

At @havaspr, we know that there is no one-size-fits-all answer, so we provide a customized solution for each challenge.

Many brands are so eager to jump on whatever social train comes out of the station that they do it without thinking about their customer. And since people are now communicating differently, shopping differently and making decisions differently, it’s even more critical than ever to understand consumer behavior before implementing a social strategy.

That’s where @havaspr comes in.

We understand consumer behavior as it relates to social media consumption; we reported in our white paper “This Digital Life” that the communications industry plays a vital role in helping consumers feel a greater sense of control and security when making choices that offer longer-term satisfaction.

@havaspr has implemented highly strategic social media programs that have made an impact—from driving foot traffic into retail stores and raising awareness and donations for cause initiatives to taking a national program/promotion and bringing it to life at the local level.

We know that consumers are looking to corporations and brands for clarity and to help them navigate the social space with ease—and, ultimately, to help give them what they need for every aspect of their lives. To do this successfully, each program must be tailored specifically for reaching its target audience.

Twitter doesn’t work for everyone and for every public relations campaign. And as we’ve seen in recent months, Facebook is not necessarily the place for consumers to engage with brands.

Does a brand’s story have to be told in 140 characters or less? Perhaps. Does a brand need to find a way to reach its consumers where they live—on smartphones, tablets, laptops, mobile phones—and get them to engage with the brand both online and off? Absolutely.

A killer social media program, engaging a brand’s constituents and capturing their attention, will ultimately contribute to making an impact on its business’ bottom line and, more important, ensure those consumers’ loyalty to the brand—no matter where they evolve socially.