By Euro RSCG Worldwide PR, Friday, June 8, 2012, at 10:21 pm.
In giving us Best Social Media Marketing Theory from the Bees Awards, an international jury decided that our “Love (and Sex) in the Age of Social Media” white paper inspired the communication and marketing profession and best demonstrated the strengths of social media platforms in our category to answer a client’s challenge. Based on an ERWW survey exploring how the digital world has affected Americans’ intimacy, the report showed that social media is redefining love. We publicized the paper in various platforms—including a USA Today exclusive—and used it to win work for Durex, which needed to reach consumers online. To download the report, click here.
This entry was posted on Friday, June 8th, 2012 at 10:21 pm. It is filed under Agency News, Marketing, Social Media and tagged with Bees Awards, consumers, digital, Durex, love, Social Media, social media marketing theory, USA Today. You can follow any responses to this entry through the RSS 2.0 feed.
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