By Angie Argabrite, Wednesday, April 25, 2012, at 9:01 am.
It’s been the inspiration for popular classic songs from Hank Williams’ “I’m So Lonesome I Could Cry” and Elvis Presley’s “Are You Lonesome Tonight?” to the Beatles’ “Eleanor Rigby.” It’s an inescapable element of the human condition, as old as time. And as solo living becomes more popular, we debate the relationship to a growing sense of loneliness. Heck, even Hollywood stars like George Clooney and Jeremy Renner get lonely sometimes. But though it’s the yin that makes us appreciate the yang of connection and companionship, we shouldn’t romanticize it, as some claim that social media hyperconnectivity is actually making us all feel more alone. In the U.K., it’s being called the “great unspoken public health issue” and the Campaign to End Loneliness is targeting its deadly impact on the nation’s elderly; in Tokyo a phenomenon known as “kodokushi” (the “lonely death”) has emerged. Research linking social interaction with longer life spans has informed the creation of programs to take the edge off seniors’ lonely days. Bosses and top executives might also be especially susceptible to loneliness, confirming the old adage “It’s lonely at the top.” One man has turned his sense of isolation into a moneymaker: “Jeff, One Lonely Guy” posted a flier in NYC with his phone number and an invitation to talk; the poster went viral online and now Jeff has scored a book deal. Jeff is not so lonely anymore—and, from the looks of it, he’s a natural-born marketer, to boot.
This entry was posted on Wednesday, April 25th, 2012 at 9:01 am. It is filed under Brainsnacks, Health and Wellness, Marketing, Social Media, Trends and tagged with elderly, elderly lonely, Elvis Presley, George Clooney, Hank Williams, Jeff, kodokushi, loneliness, lonely, lonely deaths, lonesome, Marketing, meme, One Lonely Guy, psychology, seniors, seniors lonely, Social Media, songs about loneliness, The Beatles, Tokyo, viral. You can follow any responses to this entry through the RSS 2.0 feed.
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